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Association 

Finance 


BLANCHE  GEARY 


http://www.archive.org/details/associationfinanOOgearrich 


ASSOCIATION   FINANCE 


By 
BLANCHE    GEARY 

Economic  Secretary  for  the  National  Board 


National  Board 

OF  THE  Young  Womens  Christian  Associations 

OF  THE  United  States  of  America 

600  Lexington  Avenue 

New  York 

1915 


^4- 


Copyright,  1915,  by  the 

National  Board 

OF  THE  Young  Womens  Christian  Associations 

of  the  United  States  of  America 


ASSOCIATION   FINANCE^ 


INTRODUCTION 

The  fact  that  locally  Young  Women's  Christian  Associa- 
tion workers  have  the  spending  of  four  and  a  half  to  five 
millions  of  dollars  annually  indicates  something  of  the 
weight  of  the  solemn  obligation  which  is  upon  those  who 
control  this  expenditure  to  qualify  for  the  responsibility 
and  to  take  it  seriously  to  heart.  Efficiency  is  the  watchword 
of  the  day  in  the  business  world — can  it  be  less  so  in  the 
affairs  of  our  Master's  Kingdom? 

The  National  Board  gathers  information,  tests  its  value, 
publishes  it  (at  great  cost),  and  organizes  conferences 
where  all  may  learn  as  soon  as  possible  how  best  to  obtain 
and  to  spend  every  cent.  Time  is  short;  the  needs  are  so 
great — girls  everywhere,  by  the  thousands,  are  still  un- 
touched by  the  Association  or  any  similar  influence;  there 
are  still  volunteer  and  employed  workers  who  do  not  study 
the  publications  and  never  attend  a  conference;  there  are 
still  (to  be  quite  frank)  Associations  whose  results  are  quite 
inadequate  and  who  make  little  or  no  effort  to  learn  the  ways 
of  doing  better. 

Wise  indeed  is  the  Association  which  sees  to  it  that  every 
Board  and  Committee  member  and  every  employed  and 
trained  worker,  as  a  matter  of  course,  familiarizes  her- 
self with  the  National  Board's  leaflets  as  they  come  out. 
How  many  are  on  the  Publication  Department's  list  of  those 
to  whom  all  pamphlets  and  leaflets  are  to  be  "sent  as  soon 
as  issued"?  Have  we  the  right  in  good  conscience  to  pre- 
sume to  spend  four  and  a  half  millions  of  other  people's 
money  unless  we  deliberately  learn  how  best  to  do  it? 

Finance  ideals  of  the  future  demand  for  their  elucidation 
a  choice,  once  for  all,  between  two  objectives:  to  be  self- 
supporting  or  to  meet  the  girls'  need.  The  scope  of  the 
Association  field  is  unalterably  outlined  in  the  name  of  the 
organization,  the  Young  Women's  Christian  Association — 
"A  Christian  Association  of  all  young  women."  Each  young 
woman    throughout    the    length    and    breadth    of    our    land 

•Although  this  leaflet  Is  written  from  the  point  of  view  of  the  city  Associa- 
tion, many  sections  of  it  are  of  sreneral  interest. 


338002 


should  have  at  her  service  (along  our  fourfold  lines)  the 
strength  and  wisdom,  the  help  and  the  shepherding  inspira- 
tion of  our  mighty  organization  whose  very  raison  d'etre  is 
her  need. 

If  we  may  assuixue,  as  some  believe  we  may,  that  Associa- 
tion responsibility  equals  the  girl's  need,  we  must  sweep 
aside  as  a  dangerous  policy  a  declaration  of  self-support  or 
near  self-support  as  our  objective.  The  girl's  need,  and  not 
her  ability  to  pay,  should  be  the  determining  factor  in  the 
development  of  work  for  her  benefit.  Fees  are  prohibitive 
or  not,  according  to  local  conditions;  often  those  young 
women  most  needing  Association  influence  and  opportuni- 
ties are  the  least  able  to  pay  fees  of  any  kind.  The  girl 
who  is  deficient  in  wage-earning  capacity,  who  carries  home 
burdens,  the  girl  who  earns  more  but  has  to  spend  it  on 
dress  to  keep  her  job,  the  girl  who  would  not  dream  of 
spending  money  on  education  or  self-improvement  until  the 
Association  had  put  in  some  good  work — these  are  some 
of  the  young  women  who,  if  self-support  and  not  the  girl's 
need  is  to  be  our  objective,  are  to  be  cut  oflf  from  the  help 
for  mind,  body  and  soul  offered  by  the  Association.  Let  us 
be  self-supporting  if  we  can,  but  let  us  cover  our  field  from 
corner  to  corner  in  a  genuine  and  comprehensive  effort  to 
meet  the  girl's  need  first  and  ideals  of  self-support  last. 

No  college  is  self-supporting  and  yet  its  students  are  not 
thereby  pauperized  nor  is  the  college  under  reproach.  The 
Association  is  a  college  for  working  women,  and  the  public 
expects  to  contribute  to  its  support — we  have  not  the  right, 
nor  are  we  called  upon  to  deprive  it  of  the  privilege,  of 
sharing  in  such  work  among  a  large  section  of  the  popula- 
tion. 

We  must  not  commercialize  our  organization.  In  some 
places,  classes  are  not  organized  because  the  fees  obtain- 
able will  not  pay  the  expenses  thereof.  In  one  case,  an 
employment  bureau  for  which  there  was  an  enormous  field 
in  that  particular  city,  was  closed  because  it  was  not  self- 
supporting.  In  another  case,  the  lunchroom  although 
steadily  winning  its  way.  was  about  to  be  shut  down  because 
it  was  not  yet  self-supporting.  It  is  a  fact  that  in  another 
Association  the  extension  work  was  shut  down  because  of 
its  drain  on  the  resources.  Over  and  over  again  the  chair- 
man of  the  Finance  Committee  is  convinced  that  her  chief 

4 


province  is  not  to  build  up  the  contributors*  list  but  to  see 
to  it  that  a  contributors'  list  is  not  required,  quite  regard- 
less of  the  fact  that  the  Association  is  something  very  much 
more  than  a  "5  per  cent  and  philanthropy"  undertaking,  a 
commercial  business  college  or  hotel  for  women. 

Granted,  then,  that  the  ideal  of  the  future  demands  that 
the  public  share  in  the  fourfold  awakening  of  young  women, 
we  are  face  to  face  with  the  splendid  and  inspiring  task  of 
building  up  an  adequate  contributing  constituency,  based 
on  a  thorough  understanding  of  the  purpose  and  methods 
of  Association  work,  and  supported  and  strengthened  with 
patience  by  that  close  touch  with  results  which  so  delights 
and  encourages  weak  humanity.  To  do  this  we  should  show 
more  clearly  that  it  is  our  purpose  among  other  things: 

To  offer  the  Association  to  the  Church  for  the  develop- 
ment of  its  institutional  activities. 

To  bring  Association  fourfold  activities  to  girls  en  masse, 
or  to  bring  girls  en  masse  to  the  activities. 

To  pioneer  and  supplement,  not  to  duplicate. 

A  definite  statement  of  policy  on  these  three  points  will 
help  greatly  to  guide  the  minds  of  substantial  givers  along 
the  right  channels. 

For  the  more  secure  upbuilding  of  the  contributors'  list 
the  Association  of  the  future,  and  near  present  too,  will,  it 
is  hoped,  devote  special  attention  to  publicity.  (See  Pam- 
phlet on  Publicity  published  by  the  National  Board.)  Each 
budget  should  contain  an  allowance  for  publicity  purposes — 
advertisement  in  one  form  or  other.  Publicity  should  be 
pushed  in  every  conceivable,  legitimate  way;  not  to  parade 
town  with  donkey-cart  posters,  for  example,  but  to  make 
known  broadcast  in  dignified  ways  the  appeal  of  good  work, 
good  results,  efficient  teachers  and  officers. 

Nothing  opens  a  stout  check  book  quicker  than  the  appeal 
of  crowded  quarters.  Good  publicity  shows  off  the  building 
when  it  is  full  to  relays  of  the  right  men  and  women,  until 
the  whole  town  knows  that  an  active  work  is  being  carried 
on  under  great  disadvantages  by  women  who  can  "do  things" 
if  they  are  but  given  half  a  chance.  Publicity  will  make 
warm  and  abiding  friends  with  each  newspaper  in  town 
and  know  each  reporter  by  name.  Publicity  will  keep  each 
person  who  has  ever  given  a  cent  to  the  Association  fully 
informed  of  the  progress  of  its  work  in  an  entertaining,  up- 

5 


to-date  fashion.  Publicity  is  the  best  friend  of  the  Associa- 
tion, as  of  the  business  man,  at  the  right  time  and  in  the 
right  place. 

May  we  not  also  venture  to  express  once  more  the  con- 
viction that  members  of  the  Finance  Committee  are  nothing 
less  than  so  many  channels  for  God's  providence?  It  would 
seem  sometimes  as  though  this  awe-inspiring  thought  is 
lost  sight  of  and  that  a  clearer  realization  of  it  would  make 
finance  work  a  universally  .appreciated  privilege. 

Would  not  finance  work  be  easier,  too,  and  our  mental 
attitude  more  in  line  with  truth,  if  we  refrained  from  too 
frequent  expressions  of  personal  gratitude?  The  Finance 
Committee  member,  while  trying  to  measure  up  to  her 
responsibility  in  working  out  God's  purposes,  is  working 
for  the  Association  as  a  whole  and  not  for  her  own  indi- 
vidual result;  through  her,  therefore,  the  Association  as  a 
whole  expresses  its  gratitude  for  help  received  and  rejoices 
that  the  giver  had  a  chance  to  make  a  cheerful  gift  to  the 
Lord's  work. 

If  there  is  one  side  of  the  Association  work  more  abso- 
lutely dependent  on  prayer  than  another  it  is  finance  work 
in  all  its  phases.  Prayer  alone  accomplishes  the  seemingly 
impossible,  prayer  alone  opens  the  way;  the  worker  who 
realizes  her  absolute  inability  apart  from  God,  has  the  wis- 
dom and  the  might  of  the  heavenly  host  at  her  service.  The 
Lord  of  Creation  Plimself  promises  help  to  those  who  ask. 
We  believe  his  gracious  promises  or  we  do  not,  and  one 
of  the  tests  of  our  practical  belief  in  His  word  is  the  amount 
of  finance  work  actually  springing  from  prayer.  How  much 
are  our  finance  efforts  prompted  by  that  prayer  which  is 
the  expression  of  our  complete  subjugation  to  the  Divine 
Will  and  the  adoption  of  God's  purpose  for  ourselves,  our 
work  and  the  world?  Finance  work  without  prayer  is  beg- 
ging for  our  own  ends;  resulting  from  prayer,  it  is  the 
seeking  of  God's  own  for  his  own  use. 

THE  FINANCE  COMMITTEE 

The  purpose  for  the  existence  of  this  committee  is  "to 
insure  the  financial  support  of  the  program  of  work  adopted 
by  the  Board."  (Suggested  City  Constitution,  Committees 
and  Departments,  Clause — Finance.) 

6 


The  ideal  Finance  Committee  of  the  future,  it  seems  to 
me,  will  be  the  servant  of  the  Board,  and  through  the  Board, 
of  all  committees.  It  will  have  the  royal  privilege  of  mak- 
ing possible  that  which  the  Board,  with  its  knowledge  of 
the  needs  of  the  whole  city,  determines  to  be  the  wisest 
course  to  pursue.  It  is  the  province  of  the  Board  to  define 
the  work  it  wishes  to  do  and  that  of  the  Finance  Committee 
on  its  own  initiative  and  with  the  help  of  the  Board  and 
all  good  friends  to  provide  the  necessary  sinews  of  war. 

It  is  safe  to  assert,  however,  that  there  are  many  Finance 
Committees  which  are  not  yet  in  the  ideal  position  which 
enables  them  to  give  freedom  to  Board,  committees  and 
staff  to  concentrate  on  the  work  outlined  in  the  budget. 
They  are  not  yet  well  enough  versed  in  the  needs  of  girls 
nor  in  the  function  of  the  Association  to  present  it  as  a 
body  of  experts  willing  to  act  as  the  deputies  of  subscribers 
and  donors  in  the  difficult  task  of  meeting,  winning  and 
training  girls  in  order  that  they  may  attain  the  goal  of 
maximum  efficiency. 

Our  Finance  Committee  can  still  learn  something,  for 
instance,  of  the  art  of  convincing  the  public  that,  though 
champing  at  the  bit,  we  yet  step  cautiously;  though  bearing 
responsibility,  we  also  own  large  experience;  though  hand- 
ling millions,  we  count  cents;  though  loving  girls  in  general, 
we  are  not  sentimentalists  in  particular;  though  the  Asso- 
ciation encourages  godliness  it  is  not  goody-goody;  and 
though  locally  we  are  an  organization,  nationally  we  may  be 
said  to  be  a  movement. 

Of  how  many  a  local  Finance  Committee  can  it  be  said 
that  it  is  the  girls'  best  friend-finder  and  keeper?  Of  how 
many  Associations  can  we  say  that  the  Finance  Committee 
is  a  wise  counselor  to  the  Board,  safeguarding  it  from  the 
family  mistakes  of  the  past  and  the  bad  examples  of  kindred 
in  the  present?  Of  how  may  members  of  local  Finance 
Committees  can  it  be  said  that  they  knowingly  rejoice  in 
the  great  privilege  of  a  lifetime  rather  than  in  the  con- 
descension of  a  few  months  of  service? 

This  committee,  the  most  important  of  all,  may  well  be 
concerned  to  procure  the  speedy,  though  gradual,  weeding 
out  of  unfit  members  of  its  body,  and  the  appointment  only 
of  persons  who  are  able  to  realize  the  solemn  obligations 
of  a  Finance  Committee  member. 


V 


I.    Organization  of  Finance  Committee 

"Standing  committees  shall  be  appointed  to  serve  for  one 
year,  and  their  chairmen  shall  be  members  of  the  Board  of 
Directors,  The  President,  in  consultation  with  the  chair- 
man, may  at  any  time  make  such  changes  in  the  personnel 
of  a  committee  as  may  be  required.  Special  committees  may 
be  appointed  by  the  President,  as  may  be  required,  and  as  the 
Board  may  authorize."    (Suggested   City   Constitution.) 

1.  Membership. 

a.  Number. 

In  order  that  the  committee  may  be  the  better  able 
to  cope  with  its  task,  it  seems  wise  to  suggest  that  it 
shall  consist  of  seven,  nine  or  eleven  members  according 
to  the  size  of  the  city  and  its  financial  needs. 

b.  Essential  qualifications  for  service. 

Some  of  the  really  essential  qualifications  for  service 
on  this  committee  are  faith  in  God,  which  insures  an 
optimistic  spirit  and  the  power  with  which  to  meet  and 
to  overcome  difficulties  as  they  arise;  love  of  girls 
resulting  from  knowledge,  not  hearsay;  and  conviction 
as  to  the  value  of  Association  work.  Upon  this  foun- 
dation depend  the  power  and  the  value  of  the  com- 
mittee's work. 

It  should  go  without  saying  that  each  member  of 
this  most  important  committee  should  have  not  only  the 
ability  but  the  will  to  work,  for  the  possession  of  all 
the  foregoing  qualifications,  together  with  many  others, 
will  avail  the  committee  nothing  unless  its  members 
can  and  will  work.  Time  and  freedom  are  needed  for 
finance  work  and  the  individual  who  is  unable  to  leave 
her  family,  unwilling  to  reduce  her  social  engagements, 
unequal  to  the  steady  effort  demanded  of  her,  is  as 
a  square  peg  in  a  round  hole  on  this  committee. 

With  a  view  to  enlarging  their  general  knowledge 
of  Association  work  and  their  appreciation  of  the  desires 
of  the  various  departments,  it  is  desirable  that  Finance 
Committee  members  serve  on  other  committees  in 
rotation  during  a  period  of  years, 

8 


c.  Representation  required. 

Each  one  of  the  number  elected  should  represent  a 
distinct  element  in  town,  as,  sooner  or  later,  an  approach 
will  have  to  be  made  to  each  one  of  the  different  inter- 
ests, such,  for  instance,  as  the  business,  social,  religious 
and  educational  circles. 

d.  The  Chairman. 

The  chairman  should,  in  addition,  bring  to  the  com- 
mittee certain  qualities  of  leadership  equally  indispen- 
sable to  success.  Four  characteristics,  at  least,  she 
should  possess:  contagious  enthusiasm,  staying  qualities, 
local  influence  and  executive  ability.  With  these  gifts 
of  leadership  she  will  carry  this  most  important  com- 
mittee successfully  through  the  mazes  of  its  difficult 
pathway. 

e.  "The  President  ....  shall  be  ex  officio  a  member  of 
all  committees  of  the  Board  and  of  the  Association." 

f.  "The  Treasurer  shall  be  a  member  of  the  Finance  Com- 
mittee." 

g.  "The  General  Secretary    ....    shall  be  ex  officio  a 
member  of  all  committees  and  of  the  Board." 

(Suggested  City  Constitution.) 

2.  Relation  to  the  Board. 

The  relation  of  the  Finance  Committee  to  the  Board 
is  that  of  wise  adviser  and  loyal  supporter.  Upon  the 
Board  rests  the  responsibility  for  determining  Association 
policy  and  the  extent  of  its  work;  upon  the  Finance 
Committee  rests  the  responsibility  of  providing  the  budget 
difference  once  that  figure  has  been  determined  by  the 
Board. 

The  Finance  Committee,  as  a  wise  counselor,  endeavors 
together  with  all  other  committees  to  safeguard  the  Asso- 
ciation against  the  mistakes  of  the  past. 

It  subordinates  itself  to  the  Board  and  exists  only  to 
make  possible  the  work  the  Board  has  outlined  for  itself. 

In  the  last  analysis  the  Board  controls  all  committee 
work,  including,  therefore,  that  of  the  Finance  Committee. 

Upon  the  Board,  and  not  upon  the  Finance  Committee, 
rests  the  responsibility  of  determining  Association  policy. 


The  Finance  Committee  advises  with  the  Board  as  to  the 
possibility  of  meeting  the  demands  indicated  by  the  work 
projected.     The  power  of  veto  rests  only  with  the  Board. 

3.  Province. 

The  province  of  the  Finance  Committee  is  outlined  as 
soon  as  the  budget  is  accepted  by  the  Board,  and  it  is 
found  in  the  "budget  difference" — the  amount  required  to 
make  both  ends  meet.  This  item  is  sometimes,  though 
enormously  and  unwisely,  called  the  budget  deficit.  The 
Finance  Committee  is  truly  a  "ways  and  means  commit- 
tee," for  it  exists  only  to  find  the  ways  and  means  of 
making  possible  that  which  the  Board  wants  to  accom- 
plish and  which  it  expresses  in  dollars  and  cents  as  the 
"balance  to  be  raised." 

4.  Individual   or   sub-committee   responsibilities. 

Having  in  mind  the  varied  interests,  duties  and  re- 
sponsibilities of  the  Finance  Committee,  it  is  suggested 
that  individual  responsibility  for  initiative  be  assigned 
along  certain  lines. 

In  the  case  of  large  Associations  and  a  huge  work,  it 
would  be  well  to  appoint  sub-committees  of  the  Fi- 
nance Committee  to  care  for  these  definite  responsibili- 
ties; otherwise,  one  committee  member  should  be  asked 
to  take  hold  of  one  of  these: 

a.  Organizing  and  supervising  the  cultivation  file. 

b.  Arranging  for  meetings  of  different  kinds. 

c.  Interesting   the    membership    in    the    finances    of   the 

Association. 

d.  Upbuilding  the  endowment  fund. 

e.  Organizing  and  nursing  the  subscribers'  file. 

5.  Committee  meetings. 

"Each  committee  shall  have  a  regular  time  for  meeting, 
except  the  executive  committee,  which  shall  meet  at  the 
call  of  the  President.  Notice  of  meetings  shall  be  given 
by  the  secretary  of  the  committee,  who  shall  also  keep 
the  minutes  of  the  meetings.  A  monthly  report  and 
recommendations,  if  any,  shall  be  presented  in  writing 
to   the    Board   of   Directors    for    action    and   filing.     Such 

10 


recommendations   shall   be  adopted   by  the   Board   before 
the   committee   proceeds   with   the   action   recommended." 
(Suggested  City  Constitution.) 

6.  Attendance. 

"Absence  by  a  committee  member  from  four  regular 
meetings  in  succession  without  sufficient  excuse  may  after 
due  notification  be  considered  equal  to  resignation  and 
the  President  is  at  liberty  to  select  a  suitable  member  to 
fill  such  vacancy." 

(Suggested  City  Constitution.) 

7.  The  Treasurer. 

"The  Treasurer  shall  have  charge  of  the  funds  of  the 
Association  and  shall  secure  the  deposit  of  the  same  in 
the  name  of  the  Association  in  a  bank  designated  by  the 
Board.  She  shall  present  to  the  Board  at  each  regular 
meeting  a  statement  of  receipts,  expenditures  and  bills 
outstanding,  and  at  the  annual  meeting  a  general  report 
covering  the  receipts  and  expenditures  of  the  year.  She 
shall  pay  the  bills  of  the  Association  by  check  upon  certifi- 
cation of  the  account  by  the  chairman  of  the  appropriate 
committee  and  by  the  chairman  of  the  Finance  Committee 
or  the  President  of  the  Association.  The  treasurer  and 
the  Finance  Committee  shall  be  responsible  for  the 
adoption  of  approved  methods  of  keeping  Association 
accounts.  At  the  close  of  the  fiscal  year  the  treasurer 
shall  see  that  the  books  are  examined  and  approved  by 
the  auditor  appointed  by  the  Board  of  Directors,  and  that 
his  certified  financial  statement  is  presented  to  the  annual 
meeting.  The  treasurer  shall  be  a  member  of  the  Finance 
Committee." 

(Suggested  City  Constitution.) 

8.  The  Budget. 

"The  Finance  Committee  shall  submit  annually  to  the 
Board  of  Directors  not  later  than  its  first  meeting  of  the 
year  a  budget  of  estimated  receipts  and  expenditures, 
based  upon  budgets  drawn  up  by  the  committees  of  depart- 
ments. After  its  adoption  by  the  Board,  the  Finance 
Committee  shall  see  that  the  budget  is  adhered  to  by  all 

11 


departments  and  committees,  unless  through  subsequent 
action  the  Board  permits  increase  in  expenditure.  The 
Finance  Committee  shall  further  devise  and  put  into  exe- 
cution plans  for  raising  the  necessary  funds  for  current 
expenses,  and  shall  audit  all  bills  before  payment." 
(Suggested  City  Constitution.) 


II.    Duties  of  the  Finance  Committee 

1.  To  familiarize  itself  with  the  policy  and  with  the  minutes 
of  the  Finance  Committee  up  to  date. 

2.  To  define  its  own  polic}^  discuss  it  with  the  Board,  and, 
when  in  thorough  agreement,  spread  it  on  the  minutes  of 
the  Finance  Committee. 

3.  To  safeguard  budget  limitations.  It  behooves  the  Finance 
Committee  to  keep  watch  over  departmental  expenditure 
in  order  that  it  shall  not  exceed  budget  allowances,  and 
to  call  the  attention  of  a  department  if  it  seems  likely 
that  this  may  happen. 

4.  To  devise,  initiate  and  execute  plans  for  raising  needed 
funds.  It  should  be  clearly  understood  that  in  this  work 
the  Finance  Committee  acts  as  leader.  All  other  Board 
and  Committee  members,  officers  and  friends  co-operate 
to  the  best  of  their  ability  under  this  leadership. 

5.  To  keep  the  Board  informed  as  to  the  real  financial  situa- 
tion. There  should  be  the  utmost  frankness  between  the 
Finance  Committee  and  the  Board.  The  worse  the  situa- 
tion, the  more  the  Board  should  understand  it.  The  better 
the  situation,  the  more  it  should  be  enabled  to  rejoice 
over  it. 

6.  To  perfect  business  methods  in  accounting: 

a.  To  organize  the  bookkeeping  on  up-to-date  lines,  in 
harmony,  if  not  identical,  with  the  National  Board  plan. 

b.  To  keep  such  records  as  may  best  enable  the  Asso- 
ciation to  discover  all  dissatisfied  and  critical  people. 
The  service  it  can  render  the  Association  by  encour- 
aging reports  as  to  such  persons  and  planning  for 
treatment  and  cure  is  inestimable.  A  cured  critic  can 
become  a  real  co-worker. 

12 


in.    General  Methods  of  the  Finance  Committee 

1.  Card  index  of  "could-be-subscribers"  for  use  in  building 
up  a  financial  constituency. 

a.  The  procedure  for  securing  names  includes  the  most 
careful  selection  from  the  business  directory  and  from 
the  social  register;  from  the  subscription  lists  of  other 
organizations,  from  club  membership  lists,  and  in  very 
large  cities  by  the  purchase  of  selected  lists  of  names 
from  some  recognized  agency. 

A  copy  of  the  card  index  of  contributors  to  the 
Building  Fund  should  be  the  most  treasured  possession 
of  the  Finance  Committee,  for  each  contributor  to  the 
Building  Fund  may  reasonably  be  looked  upon  as  a 
most  interested  subscriber  as  soon  as  the  campaign 
pledges  have  been  paid  in.  This,  however,  depends 
entirely  upon  the  cleverness  with  which  the  Finance 
Committee  keeps  in  touch  with  the  contributor  from 
the  moment  the  pledge  to  the  Building  Fund  has  been 
made. 

Too  much  emphasis  cannot  be  placed  on  the  impor- 
tance of  inventing  ways  of  keeping  in  touch  with  such 
persons — with  all  of  them,  whether  large  or  small 
donors.  They  must  be  invited  to  see  the  work  in  prog- 
ress, to  see  the  new  building,  to  hear  of  new  work, 
of  past  results;  their  interest  must  not  only  be  kept 
alive — it  must  be  nourished  and  strengthened. 

b.  Classification  of  names. 

It  is  exceedingly  useful  to  classify  names  following 
the  lines  of  the  chief  interests  of  the  city,  whether 
business  or  otherwise. 

Business- — 

Lumber,  grain,  clothing,  etc.,  etc.     Bankers,  brokers, 
real  estate,  etc.,  etc. 
Professional — 

Legal,  medical,  etc.,  etc. 

Such  a  classification  as  this  is  also  useful  in  case  some 
one  person  can  be  found  who  has  a  personal  approach 
to  many  in  one  line  of  business.  It  frequently  prospers 
the  work  of  the   Finance  Committee  if  it  can  be  said 

13 


that  others  in  the  same  business  or  profession  as  the 
person  being  interviewed  are  so  well  satisfied  of  the 
merits  of  Association  work  that  they  readily  contribute. 
Social.  This  list,  besides  the  names  of  many  to  whom 
the  Association  would  be  of  general  interest,  should 
include  the  names  of  certain  groups  likely  to  have  a 
special  interest  if  it  can  once  be  awakened.  There  are 
many  only  daughters  whose  interest  might  most  reason- 
ably be  aroused  in  "the  other  girl";  there  always  will 
be  many  unmarried  women  whose  joy  it  is  to  play 
guardian  angel  to  all  good  work,  and  there  are  many 
bachelors  who,  if  rightly  approached,  can  be  interested 
in  the  crowd  if  not  in  the  individual. 

c.  Suggested  use  of  this  file  includes  a  quarterly  or  half- 
yearly  letter  about  results  of  good  work  done,  plans 
for  new  developments,  an  approaching  event,  an  invi- 
tation to  the  Association  to  see  what  is  going  on,  and 
a  few  words  about  work  being  done  in  other  cities. 

These  letters  should,  if  possible,  be  written  and 
signed  by  the  person  having  the  most  influence  with 
the  individual  addressed.  If  this  personal  element  can- 
not be  introduced,  send  the  letter  in  the  name  of  the 
chairman  of  the  Finance  Committee  (who  is  presumably 
a  woman   having  considerable  local   influence). 

The  use  made  of  this  file  should  be  considered  of 
the  utmost  importance;  great  care  and  pains  are  re- 
quired in  order  that  one  by  one  these  names  may  be 
turned  into  the  subscribers'  file.  The  effort  must  be 
systematic  and  persistent  without  possibility  of  over- 
lapping. Clever  work  with  this  file  will,  year  by  year, 
reduce  the  need  for  the  annual  finance  campaign,  until 
it  is  finally  wiped  out,  if  the  ideal  ever  materializes. 

d.  File  cards  such  as  are  indicated  below  will  prove  very 
useful. 


14 


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Whatever  the  form  of  card  used  it  should  offer  at 
least  the  following  information: 

Name,  given  name,  Mr.,  Mrs.,  Miss  Address  . . 

Interest  (commerce,  profession,  etc.). 

Church  connection. 

Name  suggested  by  

Name  taken  from  (book  or  list). 

Individual's  supposed  or  known  chief  interests  (for- 
eign missions,  baseball,  commerce,  etc.). 

Suggested  Association  appeal — religious  work,  physi- 
cal   department,    educational    department. 

Name  of  individual  whose  approach  would  be  most 
likely  to  be   successful. 

Person  to  whom  this  name  is  assigned. 

It  is  also  most  desirable  that  the  card  should  hold  a 
record  of  the  date  on  which  a  call  was  made  or  a  letter 
was  mailed  and  by  whom,  and  a  record  of  the  literature 
presented,  in  order  that  the  same  may  not  be  sent  twice 
over,  which  is  always  a  sign  of  wasteful  extravagance 
and  lack  of  system. 

Card  Index  of  Actual  Subscribers. 

a.  Importance  of  systematic  attention  to  subscribers'  files. 

•  This  is  the  most  precious  treasure  the  Finance  Com- 
mittee possesses  and  should  be  treated  accordingly.  It 
should  be  easy  to  say  of  the  Association  friend,  "once 
a  subscriber,  always  a  subscriber."  How  much  depends 
on  this  care  is  obvious  when  we  realize  that  a  lost  sub- 
scriber is  almost  sure  to  be  a  live  critic.  The  remiss- 
ness of  the  Finance  Committee  can  swell  the  ranks  of 
the  critics  more  rapidly,  perhaps,  than  that  of  any 
other  committee. 

In  the  business  world,  as  in  the  social  world,  he  who 
would  succeed  deliberately  studies  the  art  of  making  and 
keeping  friends,  and  it  can  truly  be  said  that  the  Asso- 
ciation, for  the  Kingdom's  sake,  can  do  no  less. 

b.  Obligations  to  subscriber. 

Subscribers  are  undoubtedly  under  obligation  to  the 
Association  in  that  through  it  they  are  enabled  to  do 
the  good  they  would  do,  but  are  not  qualified  to  do  in 
person;   on    the   other   hand,   the   Association    is   under 

17 


deep  obligation  for  the  confidence  exhibited  and  the 
opportunity  made  available  by  the  subscriber.  For 
this,  and  for  many  other  reasons,  the  courtesies  of 
the  social  world  and  the  common  sense  of  the  business 
world  should  prevail.  Courteous  and  ample  recogni- 
tion should  be  given  for  each  gift,  and  dividends  should 
be  provided  in  the  shape  of  news  and  views  of  what 
is  being  done  by  means  of  the  subscriber's  investment 
in  the  work.  He  is  as  keenly  interested  in  the  progress 
of  the  Kingdom  as  we  are,  and,  as  he  is  human,  results 
are  good  to  see  and  encourage  to  greater  effort. 

(1)  A  semi-annual,  if  not  quarterly,  word  by  way  of 
reporting  progress  should  be  sent. 

(2)  In  October  or  November,  a  short  letter  should  be 
be  sent  indicating  the  committee's  hope  that  an 
important  place  may  still  be  given  to  the  Associa- 
tion in  the  subscriber's  budget  for  the  coming  year, 
together  with  some  indication  of  what  it  is  hoped 
to  accomplish,  and  a  special  word  of  new  work 
projected. 

(3)  All  subscribers  should  receive  a  warm  invitation, 
with  the  formal  card,  to  the  Annual  Meeting. 

(4)  At  the  proper  time,  after  its  presentation  to  the 
Annual  Meeting,  the  subscribers  should  receive  a 
copy  of  the  Annual  Report,  containing  the  state- 
ment of  accounts. 

(5)  As  far  as  possible,  subscriptions  should  become 
due  in  January  or  February.  The  Finance  Com- 
mittee benefits  greatly  from  the  freedom  which 
comes  with  the  knowledge  that  the  money  needed 
is  on  hand.  It  can  then  devote  itself  more  fully 
to  strengthening  the  tie  that  binds  the  subscriber 
to  the  Association  and  to  discovering  new  con- 
tributors. 

(6)  The  moment  a  person  on  the  *'could-be"  list  con- 
-  tributes   a   subscription,   the   card   is   removed   from 

the  "could-be"  file  and  placed  in  the  subscriber's 
file.  From  this  time  on  the  card  should  tell  of 
every  communication  made  and  its  date,  and  the 
date  and  amount  of  every  subscription  paid.  The 
card  should  tell  the  story  of  the  growing  interest 

18 


of  the  individual  and  indeed  of  the  family,  for 
oftentimes  a  daughter  subscribes  because  her 
mother  did,  and  the  Association  comes'  to  be  rec- 
ognized as  the  family's  chief  philanthropic  obliga- 
tion, 
(7)  The  subscribers'  annual  "At  Home  Day"  should 
be  one  of  the  great  features  of  the  year.  Every- 
one who  has  ever  subscribed  should  receive  an 
invitation  to  meet  the  Board  and  Committees,  to 
hear  some  excellent  speaker  at  the  Association 
building,  and  to  see  as  much  as  possible  of  the 
work  being  done. 

Drawing    Room    Meetings.      The    small    group    meeting 
when  carefully  planned  can  be  of  the  greatest  service. 

a.  The  Finance  Committee  will  do  well  to  prepare  an 
outline  of  a  year's  work  in  this  direction — so  many  in 
the  spring,  so  many  in  the  fall.  If  only  two  during 
each  season  they  will  thus  loom  large  and  be  given 
more  than  casual  preparation. 

b.  Each  meeting  should  be  planned  so  that  the  work  can 
be  presented  to  those  who  are  not  well  acquainted  with, 
or  who  know  nothing  about,  the  Association. 

c.  The  hostess  should  seek  to  bring  together  some  fif- 
teen or  twenty  of  her  personal  friends,  invited  because 
of  the  likelihood  of  their  being  interested  and  because 
of  their  ability  to  contribute  if  they  so  desire. 

d.  If  possible,  the  hostess  should  preside;  if  not,  some 
person  who  can  speak  enthusiastically  of  the  Associa- 
tion and  has  winning  qualities. 

e.  There  should  be  two  good  speakers.  One  should  pre- 
sent as  thoroughly  as  possible  one  great  outstanding 
need  (which  the  Association  is  organized  to  meet)  with 
as  little  mention  as  possible  of  machinery  and  organi- 
zation. The  topic  and  the  audience  must  suit  each 
other.  If  the  guests  are  more  likely  to  be  moved  by 
any  one  type  of  work  than  another,  that  is  the  one  to 
present.  Present  the  type  of  work  most  likely  to  inter- 
est the  majority  of  the  guests  the  hostess  proposes  to 
invite — industrial,   immigrant,  physical  or  otherwise. 

The  second  speaker  should  be  able  to  move  her  hear- 

19 


ers  to  a  new  sense  of  responsibility  for  sharing  in  the 
work  of  the  great  woman's  movement  today,  and  to 
create  in  them  a  real  desire  to  contribute  as  far  as 
may  be  possible. 

The  best  speakers  are  those  who  refrain  from  directly 
asking  for  financial  support  and  yet  because  of  whose 
presentation  of  the  opportunity  help  is  generously 
forthcoming  on  the  listener's  initiative,  and  that  for 
the  Young  Women's  Christian  Association, 
f.  The  meeting  should  close  with  prayer,  and  the  high 
and  holy  purposes  of  the  whole  effort  made  plain 
beyond  a  doubt. 

4.  Dinners — for  the  introduction  of  the  Association  to  new 
friends. 

a.  For  a  group  of  business  men  at  a  stated  charge. 

To  be  at  the  invitation  of  a  very  prominent  business 
man  who  would  preside. 

Two  good  speakers:  first,  an  Association  person; 
secondly,  a  business  man  well  acquainted  with  the  work. 

The  dinner  might  be  followed  by  a  trip  around  the 
building  and  a  glimpse  of  classes  in  session. 

b.  For  trustees  and  their  friends.  It  is  of  great  service 
if  the  trustees,  usually  men  of  influence,  can  offer  a 
dinner  to  a  carefully  chosen  group  avowedly  for  the 
purpose  of  making  the  Association  better  known. 

c.  A  Board  member  occasionally  finds  it  convenient  to 
invite  a  small  number  of  friends  to  dinner  in  order 
that  they  may  hear  a  good  Association  speaker,  invit- 
ing always  those  who  do  not  know  or  do  not  understand 
Association  work  and  keeping  the  conversation  steadily 
on  the  movement.  In  some  Associations  possibly  three 
or  four  Board  member  dinners  might  be  accomplished 
each  year. 

d.  It  is  also  of  greatest  service  if  the  chairman  of  the 
Finance  Committee  can  plan  an  evening  gathering  after 
dinner,  of  a  small  group  of  quite  the  most  prominent 
business  men  to  go  over  the  budget  with  them  and 
thoroughly  explain  it.  This  is  often  of  the  greatest 
practical  help  to  the  Association  and  always  serves  to 
build  up  real  interest  and  support. 


5.  Secretaries*  Visitation. 

A  visit  from  a  traveling  Association  secretary  should 
be  considered  an  opportunity  to  be  made  good  use  of 
by  the  Finance  Committee.  Such  a  secretary  may  be 
asked  to  speak  at  a  parlor  meeting  to  make  new  friends, 
to  a  group  of  business  men,  to  the  membership,  to 
strengthen  their  interest  in  the  big  work;  to  a  group  of 
subscribers,  in  order  that  they  may  hear  more  of  old  work 
and  much  of  new  work. 

(Before  making  any  arrangements,  however,  ascertain 
definitely  that  the  secretary  can  conveniently  devote  the 
time  to  the  program  you  outline.) 

6.  Finance  Calls. 

a.  Preparation. 

Find  out  if  possible,  prior  to  call,  the  person's  church 
connection,  special  interests,  other  organizations  helped. 

Determine  who  should  be  the  best  person  to  make 
the  call  and  whether  or  not  a  secretary,  and  if  so,  which 
should  go. 

b.  The  call  should  be  made  by  appointment,  or  at  a  slack 
time,  failing  appointment.  (The  best  time  for  business 
men   is  the   early  afternoon.) 

Should  be   concluded  well  before   interest   flags. 

Deliberately  choose  a  seat  facing  the  light  so  that  the 
listener  can  both  hear  and  see  you. 

Announce  your  mission  at  once. 

Make  the  two  or  three  best  points  you  can,  stating 
them  clearly  and  slowly. 

Never  apologize  for  your  cause. 

Never  ask  a  contribution  as  a  personal  favor. 

Do  not  be  scared — remember  the  needs  of  girls  every-, 
where. 

c.  Types  of  persons  to  whom  an  appeal  may  be  made. 
(1)  Among  Women. 

The  woman  of  means  and  kind  heart,  knowing 
nothing  of  social  and  religious  efforts,  but  willing 
to  give.  To  her,  a  clear  explanation  in  minute 
detail  is  due. 

The  woman  of  the  social  world  without  the 
habit  of  giving — her  interest  can  probably  be  more 

21 


easily  won  by  the  presentation  of  one  big,  special 
need. 

The  woman  who  always  gives  to  everything  and 
argues  that  she  can  do  no  more — to  her,  suggest 
the  wisdom  of  concentration  in  favor  of  the  Asso- 
ciation. 

The  woman  who  believes  in  social  minus  religious 
work  might  be  told  of  the  Association's  efficiency 
and  recreation  work,  as  well  as  of  its  other  work. 
The  woman  who  believes  in  religious  work  pri- 
marily will  appreciate  a  clear  statement  of  our 
ultimate  purpose. 

The  woman  who  claims  that  the  Association  with- 
draws girls  from  the  Church  and  minimizes  its 
influence — mention  the  fact  that  there  are  many 
things  which  girls  need  as  girls;  to  give  these  things 
the  Church,  dealing  with  all  ages  and  both  sexes, 
must  have  the  help  of  an  organization  specializing 
in  work  among  girls. 

(2)  Among  Men. 

The  man  of  big  business  should  be  given  an  out- 
line of  results,  details  of  a  big  possibility  and  a 
plain  statement  of  National  Board  backing  and  ex- 
perience. 

The  man  who  cares  only  for  his  own  city  should 
be  given  statistics  and  facts  as  to  recreation,  board- 
ing home,  preparation  for  wage-earning  life,  etc., 
in  that  city,  and  should  be  told  something  of  what 
the  Association  can  do  so  well  for  his  city. 

For  the  man  who  says  all  he  can  give  is  already 
planned  out:  urge  rearrangement  of  his  budget  for 
the  coming  year;  ask  an  introduction  and  influence 
with  friends;  ask  him  to  visit  our  work. 

The  man  in  a  trade  or  profession  and  not  espe- 
cially interested  should  be  given  a  graphic  picture 
of  one  or  two  departments  most  likely  to  appeal 
to  him. 

The  man  who  argues  that  the  Association  ought 
to  be  self-supporting  we  could  ask  why  we  should 
be    self-supporting    as    an    educational    institution, 
when  colleges  and  schools  of  all  kinds  are  not. 
22 


d.  Types  of  appeal. 

For  an  entire  secretaryship. 

For  a  share  in  a  secretaryship. 

For  one  of  so  many  to  subscribe  a  specified  sum 
each. 

As  a  member  of  a  college  alumnae  group. 

For  definite  progress  in  specific  work  (through  the 
medium  of  the  general  account). 

For  the  raising  among  friends  of  a  specified  amount 
and,  by  so  doing,  increasing  the  friends. 

e.  Indispensable  information  with  which  to  be  prepared. 

Amount  of  annual  expenses. 
Amount  of  annual  receipts  from  all  sources. 
Amount  required  in  new  money. 

Cost   of  Avork   in   which   you   are   seeking  to   interest 
the  individual. 
Total  number  of  subscribers. 
Total  membership. 

Increase   in   any  revenue-making  department. 
Number  of  girls  using  building  and  departments. 
Stories  of  the  wor4c. 

f.  Some  arguments  or  reasons  for  giving. 

(1)  The  joy  of  giving  (God  loveth  a  cheerful  giver, 
not  an  interested  buyer). 

(2)  The  missionary  motive. 

(3)  Secure  warranty  of  good  results  in  the  experience 
of  the  Association  movement. 

(4)  The  success  of  the  past  which  proves  that  the  Asso- 
ciation is  a  good  investment. 

(5)  Permanent  and  stable  character  of  a  work  with  a 
national  organization  and  active  backing. 

(6)  Progressive  character  of  the  Association  as  a 
movement  in  constantly  seeking  to  improve  meth- 
ods and  to  spend  more  wisely,  as  evidenced  by 
publications,  by  conferences,  summer  schools, 
Training  School  and  the  advisory  organization. 

(7)  Share  in  a  world-wide  movement. 

7.  Membership  Co-operation. 

The  committee  will  find  it  desirable  to  determine  its 
policy  in  regard  to  encouraging  voluntary  financial  sup- 
port and  co-operation  from  the  membership. 

23 


The  remarkable  evidences  given  by  the  membership  of 
its  intense  interest  in  the  development  of  the  Association 
warrant  us  amply  in  believing  that  a  substantial  source 
of  financial  support  has  too  long  been  overlooked.  Where 
suitable  steps  are  taken  to  inform  and  interest  the  mem- 
bership, the  result  manifests  itself  in  a  much  strength- 
ened esprit  de  corps.  It  would,  of  course,  be  of  the 
utmost  importance  that  the  committee  should  avoid  the 
least  appearance  of  bringing  pressure  to  bear  and  that  it 
should  be  made  quite  clear  that  the  value  of  a  member 
is  not  by  any  means  based  on  her  financial  ability  as  a 
subscriber. 

a.  It  is  suggested  that  the  membership  be  grouped  in 
classes  according  to  the  year  in  which  they  first  be- 
came members.  This  would  bring  together  in  one  class 
a  great  democratic  body  of  people  who  would  vie  with 
the  classes  of  other  years  in  promoting  Association 
spirit  and  support;  or 

b.  That  each  department  be  allowed  to  form  a  depart- 
mental team  which  would  undertake  to  work  up  a  list 
of  contributors  to  the  general  Association  funds.  The 
desire  for  this  must  originate  with  the  membership. 

c.  At  the  end  of  the  year  a  record  of  results  obtained 
by  class  membership  and  department  teams  should  be 
posted  conspicuously  at  a  big  members'  rally  or  ban- 
quet, and  great  credit  given  to  the  three  teams  with 
largest  result.  An  acknowledgment  of  their  good  work 
should  be  made  to  them  by  the  chairman  of  the  Finance 
Committee,  to  whom  they  would  stand  as  co-workers, 
and  in  the  local  Association's  monthly  publication. 

(Example  after  example  has  been  given  of  the  splen- 
did spirit  with  which  the  members  work  in  building 
campaigns,  and  over  and  over  again  astonishingly 
large  sums  have  been  contributed  by  individual  mem- 
bers themselves.  The  expectation  is  not  that  the 
amount  subscribed  shall  be  large,  but  that  the  number 
subscribing  shall  be  notable.) 

d.  It  should  be  understood  beyond  possibility  of  mistake 
that  no  request  for  contributions  can  be  made  by  any- 
one— member   or   otherwise — excepting  by   consultation 

24 


with  the  Finance  Committee.  This  is  necessary  in 
order  that  inexperienced  members  may  not  approach  an 
individual  for  a  dollar  contribution  when  that  person 
might  well  contribute  $10.00,  and  also  to  prevent  duplica- 
tion of  appeal. 

The  following  letters  are  suggestions  which  may  be 
found  useful  and  are  intended  to  indicate  the  friendly, 
informal  relationship  which  should  exist  between  the 
Finance  Committee  and  its  co-operating  partners — the 
members: 


First  Letter  to  Members. 


Dear  Miss 


Our  city  has  most  generously  given  a  splendid 
building  for  the  use  of  the  young  women  of  the 
city,  the  benefits  of  which  all  members  of  the 
Association  are  now  enjoying.  But  this  gift  must 
be  supported  and  its  running  expenses  met  each 
year.  It  is  therefore  for  us,  as  members  of  the 
Young  Women's  Christian  Association,  to  help 
raise  the  money  needed.  As  one  of  its  members 
we  are  sure  you  will  want  to  help. 

Would  you  be  willing  to  try  to  find  one  or 
more  friends  who  will  enable  you  to  turn  in  five 
dollars  a  year  to  the  funds?  Each  person  con- 
tributing towards  the  $5.00  would  get  a  separate 
receipt,  but  the  group  of  names  would  be  yours 
— they  would  stand  on  our  books  as  your  group 
of  annual  subscribers.  All  information  about 
Association  doings  and  all  invitations  to  events 
would  go  to  them  through  you  as  leader  of  the 
group. 

As  chairman  of  the  Finance  Committee  may  I 
not  enroll  you  on  my  list  of  "Leaders"  and  count 
on  you  as  a  willing  helper?    Believe  me 

Very  sincerely  your  co-worker, 


25 


Second  Letter  to  Members. 


Dear  Miss 


Some  little  time  ago  I  wrote  you  asking  if  you 
would  not  like  to  become  an  active  worker  for 
the  Association  by  enrolling  as  one  of  my 
helpers.  NOW  I  want  to  ask  you  to  put  your 
wits  to  work  in  still  another  way!  Tell  me  quite 
frankly  and  in  full  detail  what  you  think  the  As- 
sociation can  do  to  make  itself  better  known  by 
everybody.  Think  of  the  numbers  of  people,  the 
different  kinds  of  people  who  know  nothing 
about  us.  What  can  we  do  about  it?  What 
would  you  like  done  about  it? 

Remember  every  suggestion  you  make  will 
help  some  other  girl  to  get  what  you  enjoy  in  the 
Association! 

Thanking  you  in  advance  for  your  hearty  co- 
operation, believe  me 

Very  sincerely  yours, 


Third  Letter  to  the  Membership. 


Dear  Miss 


The  members  are  the  Association,  and  so  it  be- 
hooves each  member  to  know  what  the  Associa- 
tion  is   doing. 

Here  are  some  facts: 

Be  sure  to  tell  everybody,  both  men  and  women, 
young  and  old,  about  them  and  let  everyone 
know  that  you  are  proud  of  the  Association — if 
you  are! 

Be  sure  to  tell  every  girl  who  does  not  know 
it,  all  about  it! 

Yours  very  sincerely, 


f.  There  are  some  who  believe  that  one  wise  way  of 
taking  the  membership  into  the  Finance  Committee's 
confidence  and  creating  an  interest  in  the  family  pocket- 
book  is  to  suggest  that  the  membership  elect  a  rep- 
resentative to  serve  on  the  Finance  Committee  for  a 
definite  period,  and  to  plan  a  bi-monthly  meeting  to 
occur  between  twelve  and  one,  so  that  an  employed 
young  woman  could  attend. 

8.  Church  Subscriptions. 

Subscriptions  might  well  be  forthcoming  from  each 
church  as  such.  In  this  connection  it  is  encouraging  to 
note  that  on  the  wall  of  the  largest  Congregational  Church 
in  Los  Angeles,  Doctor  Day  has  had  these  words  in- 
scribed where  they  can  be  read  by  every  passer-by  from 
the  sidewalk: 

"The  institutional  work  of  this  Church  for  young 
men  is  carried  on^  by  the  Young  Men's  Christian 
Association  (at  such  and  such  an  address)  and  for 
the  young  woman,  by  the  Young  Women's  Christian 
Association  (at  such  and  such  an  address)" 
thus  recognizing  beyond  power  of  quibble  the  ideal  rela- 
tionship between  the  Church  and  the  Association. 

It  is  suggested  that  a  given  church  might  be  willing  to 
carry  a  certain  secretaryship  or  to  share  this  with  cer- 
tain other  churches,  such,  for  instance,  as  Girls'  Work, 
Industrial,  Physical  or  Religious;  or  to  contribute  towards 
the  upkeep  of  the  Association's  summer  camp. 

9.  Subscriptions  from  Individual  Church  Members. 

Subscriptions  may  also  be  expected  from  church  mem- 
bers. To  this  end  it  is  helpful  if  one  person,  a  member 
of  the  congregation,  can  be  appointed,  with  the  pastor's 
or  minister's  approval,  to  build  up  a  list  of  subscribers 
among  that  church's  membership — these  names  remaining 
in   the   care  of  this   individual. 

10.  Subscriptions  from  Business  Organizations. 

Subscriptions  may  also  be  expected  from  business  men's 
organizations  (Chambers  of  Commerce,  etc.),  from  firm's 
as  such,  as  well  as  from  individual  members  of  the  firm, 
and   from  women's  organizations  of  many  kinds. 

27 


rV.    Annual  Finance  Work 

In  order  that  the  money  needed  to  carry  the  work  for 
one  year  may  be  in  sight  before  it  is  spent,  it  is  highly 
desirable  that  as  early  as  possible  in  the  spring  a  deliberate 
effort  be  made  to  accomplish  this  and  the  Association  be 
redeemed  from  the  apparent  necessity  of  capitalizing  its 
prospects.     One  of  the  easiest  ways  is  that  known  as  the: 

1.  Joint  Campaigns. 

This  plan  involves  setting  aside  from  one  week  to  ten 
days  during  which  the  entire  Association  concentrates 
on  finances,  and,  under  the  direction  of  the  Finance 
Committee,  secures  pledges  or  gifts  for  the  whole  year. 

The  campaign  is  "joint"  because  the  services  of  a  cer- 
tain number  of  National  secretaries  are  available  and 
because  the  sum  to  be  raised  includes  the  contribution 
by  means  of  which  the  Association  participates  in  the 
spread  of  the  movement  throughout  the  country. 

The  campaign  plan   in   detail  is  as  follows: 

a.  Aims. 

To  secure  in  ten  days  or  less  the  necessary  funds 
for  the  entire  year. 

To  make  possible  the  inauguration  of  some  advance 
work  that  could  not  be  undertaken  on  the  present 
income.  Citizens  are  more  ready  to  respond  to  a 
larger  finance  appeal  if  they  realize  that  a  new  piece 
of  needed  work  is  to  be  undertaken. 

To  secure  the  amount  it  desires  to  contribute  to  the 
National  organization.  (See  in  fuller  detail  "Basis  of 
Support.") 

By  co-operating  with  the  National  leaders  in  securing 
subscriptions  from  three  or  four  persons  who  are  or  who 
may  become  interested  in   National  work. 

To  bring  the  Association  to  the  attention  of  the  whole 
city  in  such  a  w^ay  that  its  work  will  be  understood, 
contributors'  interest  deepened,  and  new  supporters 
secured. 

28 


b.  The  budget  includes: 

All  that  the  Association  needs  to  clear  any 
indebtedness   on   current   expenses    $  0000.00 

All  that  the  Association  needs  to  cover  ex- 
penses for  the  ensuing  year  0000.00 


$  0000.00 
The  Association's  contribution  to  co-opera- 
tive work  through  the  National  Organization       0000.00 


0000.00 


c.  Pre-campaign  work. 

(1)  Business  Managers. 

(a)  A  campaign  executive  is  appointed  to  plan  with 
the  Finance  Committee.  She  is  responsible  for 
the  general  conduct  of  the  campaign,  and  when- 
ever possible  should  be  a  representative  of  the 
field  committee. 

(b)  A  business  manager  is  appointed  to  direct  all 
business  arrangements,  make  out  daily  reports 
and  supervise  the  campaign  office  as  a  whole. 

(c)  An  assistant  is  appointed,  generally  known  as 
the  "card  worker,"  to  take  entire  responsibility 
for  handling  the  cards,  adding  new  names  to 
the  lists,  making  special  lists  and  filing  the 
cards  after  they  are   returned  to  the  office. 

(d)  A  publicity  agent  is  appointed  to  devise,  fur- 
nish  and   direct   publicity   for  the   campaign. 

(2)  Workers. 

The  workers  are  divided  into  teams  of  about  ten 
each,  with  a  captain  for  each  team.  It  is  sometimes 
advisable  to  have  a  captain  of  the  captains.  Several 
campaigns  of  less  than  $5,000  have  had  seven  teams 
of  ten  each.  Campaigns  that  require  more  than 
$10,000  should  have  at  least  100  workers. 

(3)  Lists  of  Names. 

(a)  For  campaigns  ranging  from  $3,000  to  $20,000, 
it  is  necessary  to  have  a  list  of  from   1,000  to 
29 


6,000  names,  secured  from  telephone  book,  di- 
rectory, Blue  Book,  tax  list,  lists  of  pew  holders 
in  various  churches,  board  members  and  friends. 

(b)  The  names  and  addresses  are  transferred  to 
duplicate  blue  and  white  cards,  typewritten  if 
possible.  Utmost  care  is  used  to  avoid  dupli- 
cates in  making  up  the  lists.  After  the  cards 
are  completed,  someone  who  knows  local  people 
goes  over  the  list,  eliminates  duplicates  and  sees 
that  cards  which  include  an  individual  and  his 
firm  are  fastened  together  and  assigned  to  the 
same  person.  It  is  often  wise  to  ask  for  indi- 
vidual subscriptions  as  well  as  for  donations 
from  the  firm,  but  it  is  done  by  one  person  so 
that  it  will  not  appear  like  duplication  or  inade- 
quate understanding  of  conditions.  Equal  care 
is  exercised  in   dealing  with  families. 

(c)  A  special  list  is  made  of  names  and  addresses 
of  people  who  can  give  largely.  The  persons 
on  this  list  are  seen  by  the  women  who  have 
the  most  influence  with  them,  so  that  they  will 
give  an  amount  equal  to  their  ability  and  thus 
set  the  standard  for  other  givers.  This  list 
usually  contains  from  twenty  to  fifty  names. 

(d)  A  second  list  is  made  of  picked  names  with 
addresses,  and  called  the  "A"  list.  Whether 
large  or  small,  it  is  typewritten  in  such  a  way 
that  the  names  are  about  equally  divided  into 
as  many  groups  as  there  are  teams.  For  in- 
stance, suppose  there  are  eight  teams  and  1,000 
names.  The  list  is  divided  into  eight  groups 
with  125  names  to  a  group,  and  each  group 
numbered  from  one  to  eight. 

(e)  A  third  list  is  made  of  the  remaining  names 
and  addresses,  and  called  the  "B"  list.  It  is 
typewritten,  the  same  as  the  "A"  list,  so  that 
the  names  are  equally  divided  into  as  many 
groups  as  there  are  teams. 

(f)  For  assignment  of  special  list,  the  Finance  Com- 
mittee meet   together  with   a   few  women   who 


know  the  city  well  and  assign  the  names. 
Whenever  possible,  they  distribute  them  equally 
among  the  teams  so  as  to  give  all  teams  equal", 
opportunities  to  secure  desirable  subscriptions. 
Most,  or  all,  of  these  prospective  donors  are- 
seen  before  the  campaign  opens,  and  some  large 
contributions  are  announced  on  the  first  dajr 
of  the  campaign. 

In  some  cases,  the  group  of  women  who  as- 
sign this  special  list  is  known  as  the  executive- 
or  campaign  committee,  and  the  amount  se- 
cured by  them  is  reported  separatel3\  Ideally,, 
this  seems  the  simplest  way,  but  experience 
proves  that  it  sometimes  arouses  jealousies; 
whereas  if  the  amounts  are  distributed  among; 
the  teams,  there  is  no  trouble. 

(g)  For  assignment  of  list  "A,"  each  team  is  seatedl 
about  a  table.  On  each  table  there  are  one- 
group  division  of  list  "A,"  large  blank  sheets  of 
paper  marked  with  the  team  number,  and  pen- 
cils with   erasers. 

Each  captain  appoints  a  secretary  and  then- 
reads  to  her  team  all  the  names  on  the  list 
group  on  her  table,  and  they  select  the  names 
to  which  they  have  the  best  approach.  It  is 
important  to  allow  sufficient  time  for  this  so 
that  it  may  be  carefully  done.  For  1,000  names 
about  one  hour  is  needed.  As  each  name  is- 
selected,  the  captain  puts  opposite  it  the  num- 
ber of  her  team,  and  the  secretary  writes  the 
names  of  the  people  chosen  on  the  blank  sheets 
of  paper  marked  with  the  team  number.  At 
a  given  signal,  these  groups  of  names  are 
passed  on  in  progression  to  the  next  table, 
and  so  on  until  they  have  all  gone  all  the  way 
around.  For  instance,  team  No.  1  has  group 
No.  1,  and  when  through  with  it,  passes  it  on 
to  team  No.  2,  and  so  on,  until  it  comes  back  to- 
team  No.  1.  In  this  way,  each  team  has  a  first 
chance  at  some  group  of  the  list. 
The  sheets  of  paper  marked  with  the  team 
31 


number  are   collected   after   each   selection   and 
given   to   the   card  worker. 

The  card  worker  takes  these  lists,  selects 
blue  cards  designated,  marks  blue  and  white 
cards  in  the  right-hand  corners  with  the  num- 
ber of  team,  gives  blue  cards  to  the  captain 
of  the  team,  and  keeps  white  cards  on  file  in 
alphabetical  order. 

(h)  For  assignment  of  list  "B,"  the  same  method  is 
used  as  for  "A";  or  the  team  workers  choose  ' 
the  names  of  persons  whom  they  know  and 
divide  the  remaining  names  according  to  lo- 
calities and  give  them  out  regardless  of  per- 
sonal approach.  These  are  given  to  the  cap- 
tains to  divide  among  their  teams. 

(i)  In  a  few  campaigns,  cities  have  been  divided  in 
four  sections, — North,  East,  South  and  West — 
and  the  lists  and  team  workers  assigned  accord- 
ing to  these  localities. 

(4)  Publicity. 

The  success  of  the  campaign  depends  largely 
upon  co-operation  of  the  press.  The  campaign 
executive  and  business  manager  should  assure  the 
representatives  of  the  press  that  they  recognize 
their  dependence  upon  the  proper  kind  of  publicity. 
One  person  should  be  assigned  to  give  the  material 
to  the  reporters.  Usually  the  general  secretary  is 
best  adapted  to  this  responsibility.  Some  Asso- 
ciations have  secured  the  services  of  a  newspaper 
woman  to  work  with  the  general  secretary.  This 
is  ideal  if  one  can  be  found  that  is  acceptable  to 
all  papers.  When  practical,  the  newspapers  are 
furnished  with  a  series  of  articles  featuring  the 
various  departments.  In  connection  with  local 
items,  national  facts  are  included  so  as  to  give  a 
correct  conception  of  the  work  and  extent  of  the 
Association  as  a  whole. 

Newspapers  have  given  unique  forms  of  pub- 
licity. In  one  city,  the  leading  newspaper  put  in 
heavy  type  at  the  top  of  every  page:  "Have  your 
subscriptions  ready  for  the  Y.  W.   C.  A.  solicitor." 

32 


In  several  cities  paragraphs  in  heavy-faced  type 
regarding  the  campaign  were  scattered  throughout 
the  paper.  Excellent  editorials  and  remarkable 
illustrations  have  been  given  in  almost  every  city. 

d.  At  beginning  of  campaign. 

Each   captain   is  responsible   for   distributing  to   each 
member  of  her  team  the  following:  (See  Material,  p.  39). 

(1)  Blue  cards  of  the  people  upon  whom  she  is  to  call. 

(2)  Pledge  cards. 

(3)  Printed    circulars    giving    information    about    local 
and  national  work. 

(4)  Worker's  guide. 

(5)  Report  envelope. 

e.  During  campaign. 

(1)  Solicitation. 

Experience  proves  that  two  workers  should  go 
together  except  under  unusual  conditions.  One 
supplements  the  other.  It  frequently  occurs  that 
a  successful  finance  worker  invites  an  inexperienced 
friend  to  accompany  her,  with  the  result  that  the 
one  who  listens  gets  so  interested  and  courageous 
that  she,  too,  becomes  an  effective  worker.  Often 
an  influential  woman  will  introduce  an  Association 
leader  with  the  understanding  that  she  does  not 
take  responsibility  in  presenting  the  work;  she  is 
rendering  quite  as  effective  service  through  her 
introduction  as  is  rendered  by  the  one  who  makes 
the  presentation. 

(2)  Priority  of  lists. 

The  persons  on  the  special  list  are  seen  before 
the  campaign  opens  or  during  the  first  two  days 
of  solicitation.  The  first  names  worked  on  apart 
from  the  special  list  are  those  on  list  "A,"  every 
person  on  list  "A"  is  seen  during  the  first  half  of 
the  campaign.  Great  care  is  taken  in  assigning 
former  donors  to  the  right  persons  to  be  seen  at 
the  right  time. 


(3)  Reports. 

(a)  Reports  at  daily  gatherings. 

[1]  Every  day,  at  luncheon,  tea  or  dinner,  the 
workers  assemble  by  teams,  before  re- 
porting time,  to  make  out  their  reports. 
For  the  first  couple  of  days  it  is  well  for 
an  experienced  worker  to  assist  each  team. 

[2]  Each  worker,  in  order  to  avoid  errors  and 
check  mistakes,  makes  out  her  individual 
report  on  her  report  envelope  and  gives 
it  at  once  to  her  captain.  When  two  work- 
ers call  together,  they  report  as  one,  putting 
both  their  names  on  the  outside  of  the 
envelope. 

[3]  On  the  outside  of  each  envelope  is  stated 
the  number  of  subscriptions  secured,  the 
total  amount  of  money  pledged  and  paid, 
and  the  amount  of  cash  or  checks  enclosed 
in  the  envelope. 

[4]  Inside  the  envelope  are  the  pledge  cards 
signed  by  the  donors,  the  cash  or  checks 
of  pledges  paid  and  the  blue  cards  with 
the  amount  of  money  pledged  or  paid  clearly 
marked.  If  there  has  been  no  pledge  and 
there  is  no  hope  of  anyone  on  that  team 
securing  it,  the  blue  card  is  returned  with 
a  note  to  this  effect  in  the  lower  left-hand 
corner.  The  contents  of  the  envelope  must 
tally  with  the  written  report  outside. 

[5]  Each  captain  makes  up  her  report  from 
the  individual  envelopes  and  gives  it  and 
all  the  indicated  envelopes  of  her  team  to 
the  business  manager.  Each  captain  reports 
the  number  of  those  on  her  team  who  have 
been  working  during  the  day,  and  the  num- 
ber of  subscriptions  secured. 

[6]  The  business  manager,  immediately  on  re- 
ceiving the  reports  from  the  captains,  totals 
them  on  the  blackboard  so  that  the  grand 
total  is  learned  at  once. 

34 


Copy  of  final  blackboard  report  of  the  campaign  in  Plainfield, 
New  Jersey: 

Plainfield,  New  Jersey,  Budget  Campaign. 

February  24-27,  1914 

Goal  $10,000 


Totals  by  Teams 

Subscriptions 

At  Work 

Amount 

No.  1 

114 

25 

$1,502.75 

2 

140 

37 

683.50 

3 

128 

34 

937.50 

4 

145 

38 

1,114.25 

5 

124 

31 

1,534.25 

6 

103 

39 

731.50 

7 

121 

38 

2,015.50 

8 

138 

35 

1,608.75 

9 

112 

37 

1,115.75 

10 

210 

64 

817.50 

1,335  378  $12,061.25 

Counting  the  four  days  of  the  campaign,  this  averages  ninety- 
four  women  working  each  day. 

(b)  Other  reports. 

[1]  The  business  manager  each  day  makes  a 
report  of  names  of  those  who  have  pledged 
or  paid.  When  this  is  proven  to  tally  with 
the  checks  and  calls,  she  promptly  gives  a 
copy  of  it,  together  with  all  moneys,  to  the 
treasurer  or  business  secretary. 

[2]  The  treasurer  or  business  secretary  keeps 
account  of  all  reports  and  moneys  received 
from  the  business  manager,  and  as  promptly 
as  possible  sends  out  receipts  accordingly. 

(4)  Cards. 

The  blue  cards  should  contain  as  many  facts  as 
possible  before  being  distributed.  Throughout  the 
campaign,  the  team  workers  need  occasionally  to 
be  reminded  that  they  are  to  record  on  the  blue 
cards  all  additional  information  they  gain  about 
every  person.  This  material  is  invaluable  to  local 
85 


leaders  in  future  finance  work,  and  in  securing 
volunteer  workers. 

After  the  business  manager's  report  is  made  out, 
the  card  worker  opens  a  new  file  for  the  pledge 
cards,  keeping  them  in  alphabetical  order.  Returned 
blue  cards  where  calls  have  been  made  but  no 
contribution  or  pledge  secured  are  then  attached 
to  the  duplicate  white  cards  in  the  original  file  and 
clipped  with  a  tab  of  special  color  to  indicate  that 
a  call  has  been  made. 

If  the  campaign  is  too  large  for  one  file,  the  du- 
plicate white  cards  may  be  extracted  from  the 
original  file  and  attached  to  the  blue  cards  that 
have  been  used.  This  means  that  one  file  has  the 
names  of  those  who  have  pledged,  paid  or  been 
visited,  and  that  the  other  has  the  names  of  those 
who  are  yet  to  be  seen.  If  two  files  are  used,  it 
must  be  borne  in  mind  that  when  a  name  is  asked 
for,  both  files  must  be  consulted  to  make  sure  that 
the  name  is  not  already  on  the  list. 

(5)  Typical  programs. 

Programs  for  campaigns  of  $15,000  and  above. 

The  dates  are  suggestive  as  showing  an  appro- 
priate time  of  the  year  and  a  desirable  arrangement 
of  the  days  of  the  week. 

January   12 — Press  Dinner. 

Explanation  of  campaign,  hearty  invitation  to 
press  representatives  to  attend  all  gatherings, 
general  survey  of  the  whole  Association  move- 
ment, outline  of  what  the  press  has  done  in  other 
cities,  and  tour  of  the  building. 

The  newspaper  representatives  are  invited  to 
the  dinner  before  any  other  function  is  held.  The 
dinner  is  given  on  a  night  when  there  are  many 
classes  and  other  activities. 

January  13 — Luncheon  for  Captains. 

Plan  explained,  duties  of  captains  outlined. 

Emphasis  should  be  placed  on  the  fact  that 
the  campaign  leaders  hold  the  captains  respon- 
sible for  filling  their  teams  and  for  concentrated 


effort  during  solicitation.     At  least  four  fifths  of 
the  full  team  should  be  at  work  every  day. 

January  15 — Pastors'   Luncheon. 

Address  on  relation  of  Association  to  the 
church,  talk  on  local  work,  explanation  of  cam- 
paign plans,  opportunity  for  free  expression  of 
opinion  and  constructive  suggestions,  pastors 
asked  to  allow  Association  to  have  paragraph  in 
church  calendar  and  to  speak  of  Association's 
value  to  community. 

In  order  to  make  the  pastors'  luncheon  a  suc- 
cess, every  board  member  and  active  campaign 
worker  invites  her  own  pastor  personally  in  addi- 
tion to  the  official  invitation  sent  by  the  Asso- 
ciation. (As  a  reminder,  be  sure  to  telephone  him 
the  day  before  the  luncheon.) 

Many  pastors  have  urged  their  congregations 
to  give  the  Association  representatives  a  hearty 
welcome  and  to  contribute  as  generously  as 
possible. 

January   18 — Membership   Rally. 

Inspirational  address  by  a  strong,  attractive 
speaker  at  the  Sunday  afternoon  meeting,  mem- 
bers urged  to  talk  Association  in  business  and 
social  circles,  and  to  pray  for  the  campaign. 

January    19 — Drawing    Room    Meeting. 

Addresses,  giving  comprehensive  view  of  the 
Association  movement  and  illuminating  presen- 
tation of  the  local  work. 

Some  prominent  person  the  guest  of  honor  in 
order  to  secure  attendance  of  women  who  have 
not   been   interested. 

January  20 — All  day  Preliminary  Meeting. 

10.00  a.m.  Prayer  service  led  by  campaign 
executive. 

10.30  a.m.  Explicit  directions  by  business 
manager.  Worker's  guide  used  as  foundation 
for  explanations.  Model  report  shown,  in- 
cluding pledges,  pledges  partially  paid,  cash, 
checks  and  membership  fees.  Time  spent  in 
37 


explaining  these  details  saves  much  confusion 
after  team  leaders  begin  to  handle  money. 

11.00  a.m.  Tour  of  the  building.  While  in 
each  department,  chairman  or  director  of 
department  explains  the  work  and  answers 
questions.  For  example,  after  visiting  gym- 
nasium and  swimming  pool,  the  physical  di- 
rector distributes  department  printed  matter, 
describes  personnel  of  classes  and  gives  some 
concrete  examples  of  results. 

1.00  p.m.     Luncheon. 

2.00  p.m.  Local  work  presented  by  general  sec- 
retary, using  folder  prepared  for  campaign, 
thus  helping  solicitors  form  habit  of  using  it 
as  their  basis  of  appeal. 

2.30  p.m.     Choosing  names. 

January  22  to  February  2 — Solicitation. 

Daily  program  during  solicitation: 

9.15-9.30  Prayer  service. 

9.30-12.15  Solicitation. 

12.15-12.45  Team  meetings  to  prepare  reports. 
(In  separate  rooms  if  possible.) 

12.45  Luncheon.  "Every  luncheon  a  financial 
clinic."  Reports,  five-minute  talk  by  depart- 
mental secretary  or  representative  citizen, 
devotional  thought  and  prayer. 

2.00-5.00  Solicitation. 

February    2 — Final    Thanksgiving    Service     (1.30 
p.m.). 

Program  for  Campaigns  of  $10,000  or  less. 

Week  preceding  solicitation: 
Press  luncheon  and  dinner. 
Pastors'  luncheon  or  dinner. 
Drawing  room  meeting. 

Sunday — Announcements    from    the    pulpits. 

Monday  evening — Dinner  for  workers,  assign- 
ment of  names. 

Tuesday    to    Saturday — Solicitation. 
Several    city    campaigns    have    secured    the 
amount   needed    by   Friday   noon    and    have 
closed  with  great  enthusiasm. 

38 


Daily  program — or  campaigns  reporting  at  lunch- 
eon. 

9.30-11.45  Solicitation. 

11.50-12.15  Prayer  service. 

12.15-12.30  Reports  made  up. 

12.30  Luncheon,   with   reports  and   talks. 

2.00-5.00  Solicitation, 
or: 

9.30-12.00  Solicitation, 

12.00-12.30  Reports  made  up. 

12.30  Luncheon,   with   reports   and   talks. 

1.40  Prayer  service. 

2.00-5.00  Solicitation. 
For  campaigns  reporting  at  tea: 

9.30-4.00  Solicitation. 

4.00-4.15  Reports  made  up. 

4.15-5.00  Tea,  with  reports  and  talks. 

5.00-5.20  Prayer  service. 
For  campaigns  reporting  at  dinner: 

9.30-6.30  Solicitation. 

6.30-6.45  Reports  made  up. 

6.45-8.00  Dinner,  with  reports  and  talks. 

8.00-8.25  Prayer  service. 

(6)  Material. 

The  size  of  all  cards  used  in  campaign  should 
conform  with  that  already  in  service  in  office 
equipment  of  Association. 

(a)  Blue  card. 

Information  for  Solicitor  ONLY 
Name  Assigned  to 


Address 

Returned  by 

Members  of  firm 

Business 

Interested  in 

Estimated  amount 

Report  of  solicitor  Amount  pledged 

Amount  paid 

(b)  White  card. 


Name 

Assigned  to 

Address 

Returned  by 

Business 

Interested  in 

Estimated  amount 

Amount  pledged 

Amount  paid 

(c)  Pledge  card. 

Young  Women's  Christian  Association 

. 191 

For  the  work  of  the  Young  Women's  Christian  Asso- 
ciation and  in  consideration  of  the  subscriptions  of 
others,  I  promise  to  pay  annually  until  this  subscrip- 
tion is  revoked  by  me,  the  sum  of 

Dollars 

Date  payable 

Name 


Address 


(d)  Daily  report  envelope  (size  4^^^x9i/^). 
Daily  Report 


of 


of 

Team 

Date 

191 

Number  of  subscriptions 

Total  amount  pledged              $ 

Total  amount  paid  (cash)       $ 

(check)     $ 

Grand  total                                 $ 

40 


Remarks  and  suggestions. 

[1]  Follow  worker's  guide  closely. 
[2]  Report    every    day    with    subscriptions    en- 
closed. 
[3]  Report  only  what  is  signed  up  and  enclosed. 

Memorandum 


Please  see 

[1]  That    every    subscription    form    is    properly 

dated. 
[2]  That  donor's  signature  is  readable. 
[3]  That  donor's  address  is  given. 
[4]  That  solicitor's  name  is  affixed. 
[5]  That  blue  card  is  returned  enclosed. 

(e)  Worker's  guide. 

(Cardboard,  as  large  as  will  go  in  the  report 
envelope.) 

[1]  From  your  team  captain  secure  names  of 
people  you  are  to  solicit. 

[2]  You  are  charged  with  every  name  you  take 
and  are  expected  to  report  on  it.  If  you 
wish  to  pass  it  to  another  worker,  bring  it 
to  your  captain  and  it  will  be  arranged  as 
you   desire. 

[3]  Do  not  solicit  anyone  whose  name  you 
have  not  secured  at  the  campaign  office. 

[4]  Do  not  solicit  people  in  groups.  Make  in- 
dividual requests. 

[5]  Never  show  blue  card  in  presence  of  per- 
son you  are  soliciting.  Remember  that  it 
often  has  confidential  information  for  you 
only.  If  it  is  seen  you  may  be  embarrassed 
and  the  cause  injured.  Look  it  over  care- 
41 


fully  before  making  a  call,  then  put  it  out 
of  sight. 
[6]  Telephone,  mail  or  hand  in  new  names  at 

any  time. 
[7]  Report  daily  at  Campaign  office. 
[8]   Do  not  ask  Campaign  office  to  take  reports 

by  telephone. 
[9]   Do  not  accept  refusal  on  first  call  or  leave 
subscription  cards.     Make  arrangements  for 
a  second  call. 
[10]   If   refused,    take   the    disappointment   good- 
naturedly.     Sometimes  people   change   their 
minds  later,  if  not  antagonized. 
[11]  Soliciting    is     most     successfully     done    by 

groups  of  two. 
[12]  The  pledge  card  must  be  in  the  handwriting 

of  the  contributor. 
[13]   Questions    may     be     freely    asked     of    the 
workers  at  the  Campaign  office. 

(f)  Campaign  folders. 

Five  suggestive  outlines: 
[1]  Warren,   Pennsylvania. 

(Outside.) 

BE  INFORMED. 

What  was  done  in  1913. 

How  will  you  help  in  1914? 
(Inside  and  back  cover.) 

Budget  for  year  1914. 

Departmental  work. 

Facts  of  interest  to  you. 

[2]  Springfield,  Ohio. 

(Outside.) 

Facts    of    Interest    to    Every    Springfield 
Citizen. 

Budget   Campaign. 

Publicity  Week  for  the  Y.  W.  C.  A. 

Date. 
(Inside  and  back  cover.) 

Introduction. 

43 


Estimated  budget  for  1914. 

Facts  that  tell  what  we  have  done  during 
one  year. 

Our  aim  and  why  a  Y.  W.  C.  A.  in  Spring- 
field. 

[3]  Newark,  New  Jersey. 
(Outside.) 

THE  NEWARK  GIRL. 

What  do  you  know  about  her! 

(Cut  of   Girl.) 
(Inside  and  back  cover.) 

Facts  about  women  in   Newark. 

Departmental   work. 

Future  plans. 

Why  a  campaign? 

Beyond   our   own   borders. 

[4]  St.  Paul,  Minnesota. 

(Outside.) 

The  Young  Women's  Christian  Associa- 
tion. 

(Cut  of  building  with  address.) 

An   important   factor   in   the   civic   life    of 
St.   Paul  today. 
(Inside   and   back  cover.) 

The  need. 

The  purpose. 

The  equipment. 

Some  dividends  declared  (from  one 
month's  report,  October,  1912.) 

How  the  work  is  done. 

The    cost. 

The  Association  a  world  movement. 

[5]  Plainfield,  New  Jersey. 

(Outside.) 

Young    Women's     Christian    Association, 
Plainfield,    New  Jersey,    1914. 
(Inside  and  back  cover.) 

The  organization. 

The   Board. 

The  Secretaries. 

The  work. 

43 


A  little  history. 

Some  interesting  facts. 

The  budget  (January,  1914-January,  1915). 

The  departments. 

Present  facts  and  future  possibilities. 

A  typical  work. 

The  term  "campaign,"  with  all  the  publicity 
•  it  suggests,  may  be  unwise  for  indefinite  yearly 
use.  Each  Association  needs  to  be  as  discrimi- 
nating in  choosing  finance  methods  as  in  se- 
lecting plans  for  any  other  phase  of  its  work. 
Some  women  do  not  care  for  the  word  "cam- 
paign" in  connection  with  raising  the  yearly 
budget,  but  prefer  to  keep  it  for  special  appeals, 
as  for  a  building  fund,  an  endowment  or  the 
inauguration  of  new  work.  On  the  other  hand, 
some  women  love  the  very  sound  of  the  word 
"campaign."  To  them  it  means  joy  in  work, 
spirituality  in  finance  and  assurance  of  success. 

(g)  Some  of  the  dangers  of  the  joint  campaign  are: 

[1]  Temptation  to  use  money  too  freely  be- 
cause it  comes  with  greater  ease  than  with 
the  old  system. 

[2]  Neglect  to  prepare  for  later  campaigns  with 
as  great  thoroughness  as  for  early  ones. 

[3]  Undertaking  a  campaign  at  a  time  when 
sufficient  help  cannot  be  given  by  the  field 
committee. 

[4]  Increasing  the  budget  more  rapidly  than 
the  work  demands,  or  than  the  city  can 
support. 

(h)  Some  of  the  advantages  of  the  joint  campaign 
are: 

[1]  Enlarging  the  circle  of  givers: 

In  one  city  where  the  work  has  been 
supported  by  less  than  forty  people,  over 
1,200  subscribers  were  secured  in  four  days. 
Another  city  reports  2,000  contributors  in 
place  of  136  last  year.  A  third  city  records 
1,947  new  subscribers. 
44 


[2]  Bestowal  of  new  vitality  upon  the  workers: 
In  almost  every  place,  women  who  have 
taken  part  in  the  campaign  have  become  so 
interested  that  they  have  later  accepted 
positions  on  Boards  and  committees,  A 
secretary  writes:  "The  campaign  meant  a 
deepening  of  the  spiritual  lives  of  all  of  us. 
Several  women  spoke  of  relying  on  prayer 
as  never  before,  and  so  far  as  I  know, 
there  was  little,  if  any,  worry  as  to  the 
outcome.  The  educational  effect  of  the 
campaign  is  each  year  evident  and  the 
Association  is  better  known  and  more  ap- 
preciated than  ever  before.  .One  woman 
had  intended  to  'go  South  or  be  ill'  during 
campaign  time,  but  she  became  so  interested 
and  enthusiastic  that  she  worked  every  day. 
It  certainly  was  worth  far  more  than  money 
to  see  the  increasing  interest  and  loyalty, 
not  only  among  the  workers,  but  in  the 
city  at  large." 

New  life  assuredly  comes  into  Associa- 
tions as  a  result  of  these  united  efforts. 
The  Board  members,  freed  from  financial 
burden,  can  give  thought  to  advance  work; 
the  Finance  Committee,  relieved  from  the 
physical  strain  of  incessant  solicitation,  can 
devise  plans  for  improving  the  next  finance 
week;  the  members  become  conversant  with 
the  Association's  needs  and  possibilities  as 
they  appeal  for  its  support. 

[3]  Opening  up  of  an  opportunity  for  mission- 
ary work: 

Only  three  of  the  nine  National  depart- 
ments are  revenue  producing.  The  glory 
of  the  National  work  consists  largely  in 
pioneering,   extending  and  advising. 

A  joint  campaign  enables  the  city  as  well 
as  the  Association  to  share  in  this  National 
work  among  young  women.  If  a  city's 
interest  in  National  work  is  aroused  and 
its    contributions    given    through    its    own 

45 


Association,    a    new   glory   is    added   to   the 
local  Association,  that  of  helping  the  world 
movement,  of  which  it  is  a  part. 
[4]  The  spiritualizing  influence  of  the  campaign. 

Scores  of  women  during  finance  cam- 
paigns realize  for  the  first  time  that  finance 
work  may  be  one  of  the  most  broadening 
and  spiritualizing  forces  of  the  whole  move- 
ment. The  emphasis  that  is  placed  on 
prayer  and  dependence  on  God's  guidance 
during  these  special  days  has  revolutionized 
many  a  worker's  conception  of  finance. 

A  volunteer  worker  who   has   assisted   in 
•      several  campaigns  writes: 

"To  my  mind  the  whole  success  of  these 
campaigns  depends  upon  the  motive  with 
which  one  goes  into  them.  If  we  go  into 
them  simply  for  the  purpose  of  raising 
money,  they  will  not  last  long;  if  we  go 
for  the  purpose  of  carrying  a  message  of 
life  to  the  people,  they  will  live  and  grow. 
They  require  the  best  that  we  can  summon. 
They  require  much  thought,  much  prayer, 
much  time  and  much  work,  but  nothing  that 
is  worth  while  is  accomplished  in  any  other 
way.  I  am  sure  that  every  city  has  re- 
sources enough  within  and  around  itself 
to  do  all  of  God's  work.  The  problem  is 
for  us  to  find  out  how  to  appropriate  and 
use   these   resources." 

(7)  "Association  week." 

It  may  well  be  that  an  Association  may  find  itself 
in  the  position  of  being  able  to  forego  some  of  the 
elaborate  methods  outlined  in  the  foregoing  joint 
campaign  plan  and  yet  accomplish  much  the  same 
results.  This  depends  among  other  things,  on  the 
Finance  Committee's  skilled  work  of  previous  years 
and  on  the  quality  of  the  Association's  general 
work. 

For  those  who  so  desire,  there  is  the  quieter,  less 
public  plan   called  "Association   Week,"  which   dis- 

46 


penses  with  the  publicity  set  up  for  the  joint  cam- 
paign plan  and  relies  on  the  work  which  Board 
and  Committee  members  can  do  rather  than  on  the 
organization  of  teams  and  captains. 

This  method  presupposes  a  large  body  of  regular 
subscribers  and  a  work  in  recognized  standing  in 
the  community. 

(a)  The  preparatory  work  of  course  should  include: 

The  preparation  of  lists  of  names. 

Parlor  conferences. 

Mention  from  the  pulpits. 

Private  luncheons. 

Evening  gatherings  to  which  subscribers  and 
picked  friends  might  be  asked  to  see  slides 
showing  Association  work. 

(b)  During  the  week. 

A  committee  should  be  at  work  securing  the 
approach  to  persons  able  to  contribute  largely. 

Another  committee  should  be  at  work  securing 
the  approach  to  persons  who  could  give  smaller 
sums. 

(c)  The  membership  as  a  whole  can  be  brought 
to  a  sense  of  the  privilege  of  co-operating  in 
the  raising  of  the  budget. 


V.    Approved  Bookkeeping 

1.  Reasons  why  a  Uniform  System  is  Desirable. 

a.  The  gross  annual  budget  of  the  city  Associations  alone 
amounts  to  more  than  four  and  a  half  million  dollars. 
Experience  shows  that  it  is  urgently  necessary  to  insure 
the  use  of  acceptable  business  methods  throughout  the 
Associations  in  accounting  for  the  use  of  these  funds. 

b.  There  is  a  persistent  demand  for  uniformity  in  method, 
which  shall  be  comprehensive  yet  simple,  and  which 
shall  meet  with  the  approval  of  the  most  critical. 

c.  The  study  of  Association  statistics  is  essential  to  rapid 
growth.  It  is  believed  that  the  plans  herein  outlined 
will  greatly  facilitate  the  preparation  for  all  reports 
and  statistics  for  local  and  National  use. 

47 


d.  In  order  to  tally  up  expenditure  and  results,  it  is 
necessary  that  departmental  totals  shall  be  readily 
available,  and  under  this  method  these  departmental 
totals,  gross  or  analyzed,  are  to  be  had  at  a  moment's 
notice. 

e.  An  elastic  system  was  desired  which  would  admit  of 
an  expansion  in  the  number  of  analysis  columns.  In 
loose  leaf  form,  it  will  be  seen  that  any  number  of 
insert  leaves  can  be  included.  It  is  possible,  for  in- 
stance, to  analyze  the  commercial  school  under  five  or 
six  headings,  such  as  stenography,  dictation,  bookkeep- 
ing, typewriting,  penmanship;  the  languages  under 
French,  German,  Spanish,  etc.;  the  music  school  under 
piano,  violin,  guitar  and  mandolin,  choral,  orchestral, 
sight  reading,  singing,  etc.,  etc. 

2.  Some  of  the  Essentials  of  good  Business  Methods. 

a.  Compilation  of  budget  (extract  from  "Suggested  Con- 
stitution  for  City  Associations"). 

"The  Finance  Committee  should  submit  annually  to 
the  Board  of  Directors  at  its  first  meeting  of  the  year 
a  budget  of  estimated  receipts  and  expenditures,  based 
upon  budgets  drawn  up  by  the  committees  of  depart- 
ments. After  its  adoption  by  the  Board,  the  budget 
shall  be  adhered  to  by  all  departments  and  committees^ 
unless  through  subsequent  action  the  Board  permits 
increase  in  expenditure." 

The  budget  is  the  name  given  to  the  estimate  made 
of  receipts  and  expenditures  for  the  coming  year;  it  is 
a  forecast,  and  not  a  statement  of  accomplishment. 

The  method  of  working  out  the  budget  is  as  follows: 
In  October  (for  those  Associations  in  which  the  fiscal 
year  begins  January  first),  each  committee  decides  upon 
the  work  it  would  like  to  carry  on  during  the  coming 
year;  the  cost  of  that  work  is  obtained  as  accurately 
as  possible  and  placed  in  detail  on  one  side  of  the 
statement;  the  receipts  from  all  possible  sources  for 
that  department  are  forecast  in  the  light  of  the  experi- 
ence of  the  current  year  and  the  amounts  placed  on 
the  other  side  of  the  statement.  The  difference  between 
the  total  the  Committee  wants  to  spend  and  the  amount 

48 


it  foresees  is  likely  to  come  in  is  spoken  of  as  the  de- 
partment's budget  difference  (not  "deficit"). 

It  is  unwise  to  use  the  alarming  word  "deficit"  in 
this  connection  as  it  applies  more  appropriately  to  the 
realm  of  accomplished  fact  sliown  forth  in  the  state- 
ment of  accounts. 

In  November  the  departmental  budgets  are  presented 
to  the  Board  to  be  accepted  or  returned  to  the  depart- 
ment for  further  consideration,  and  at  the  December 
meeting  the  Board  determines  on  the  figures  for  the 
gross  budget  for  the  coming  year. 

The  gross  Association  budget  is  made  up  of  depart- 
mental expenses  plus  general  expenses  on  one  side, 
and  departmental  plus  general  receipts  on  the  other 
side;  the  difference  between  the  sum  total  of  each  side  is 
known  as  the  Association's  "budget  difference." 

It  is  desirable  that  the  entire  responsibility  for  accept- 
ing a  department's  program  of  work  rest  with  the  Board 
which,  before  coming  to  any  decision,  will  consult  with 
the  Finance  Committee  as  to  financial  possibilities  for 
the  coming  year. 

It  is  distinctly  not  the  province  of  the  Finance  Com- 
mittee to  exercise  any  veto  on  departmental  plans — 
that  is  the  prerogative  of  the  Board.  The  Finance 
Committee  'can,  however,  say  to  the  Board,  that,  in  its 
judgment,  it  is  not  going  to  be  possible  to  provide  the 
funds  required  to  finance  the  work  indicated,  where- 
upon the  Board  determines  where  and  how  to  cut 
expenses  to  a  reasonable  figure. 

When  once  the  budget  has  been  accepted,  and  ap- 
pears on  the  minutes,  it  becomes  a  point  of  honor 
with  all  concerned  not  to  exceed  its  figures;  the  Fi- 
nance Committee  is  responsible  for  seeing  to  it  that 
its  limits  are  not  overstepped. 

After  the  departments  have  presented  their  budgets 
and  these  have  been  compiled  by  the  Finance  Com- 
mittee and  accepted  by  the  Board  as  the  working  basis 
for  the  coming  year,  the  departments  are  empowered 
to  proceed  with  their  work  within  the  limits  of  the 
figures  indicated.  But  if  the  budget  difference  is  not 
provided  by  the  best  efforts  of  all  concerned,  the  Board 
should  take  all  the  departments  into  consultation  and 

49 


together  determine  upon  the  cuts  which  must  be  made 
in  the  expenses  in  order  that  the  year  may  close  with- 
out debt. 

The  budget  figures  for  the  coming  year's  work  should 
be  based  on  the  actual  figures  of  the  year  just  closing 
and  not  on  the  budget  figures  for  that  year.  The  fore- 
cast should  be  made  from  the  actual  facts  of  the  current 
year  plus  desires  for  the  coming  year. 

The  importance  of  exercising  care  and  forethought 
in  the  determination  of  the  budget  figures  cannot  be 
too  strongly  emphasized.  The  departmental  headings 
and  analysis  suggested  for  the  bookkeeping  plan  should 
be  used.     They  are  as  follows: 

Budget  form. 

RECEIPTS. 

Boarding  Department  Receipts      Expenses 

Permanent    $000.00 

Transient     000.00 

Meals    000.00 


$0000.00 


Membership 

General    000.00 

Life — Sustaining,  Honorary  000.00 

Girls'     000.00 


$0000.00 


Educational  Department 

Elementary  and  academic   . .  000.00 

Commercial     000.00 

Domestic  arts    000.00 

Domestic  science  000.00 

Lectures,  talks    000.00 


Physical  Department 

Gymnasium     000.00 

Pool    000.00 

Lockers    000.00 


$0000.00 


$0000.00 
50 


Religious   

0000.00 

Extension    

0000.00 

Girls'  Department 

0000.00 

Cafeteria  Department  

0000.00 

Employment  Bureau    

0000.00 

Summer  Home   

0000.00 

Publications,  etc 

0000.00 

Annual  Subscriptions   

0000.00 

Donations    

0000.00 

Interest  on  Endozuments  

0000.00 

General  Administration    

0000.00 

Special  Funds   

0000.00 

DISBURSEMENTS. 
General  Administration. 
Salaries 

General  Secretary 000.00 

Assistant  Secretary   000.00 

Office   Secretary    000.00 


Employees'  Wages 

Firemen  and  engineers  000.00 

Porters  000.00 

Elevator  men  000.00 

Cleaners     000.00 


Repairs  and  Supplies 

Roof    000.00 

Painting  000.00 

Plumbing     000.00 

Carpentry    000.00 

Electrical     000.00 

Steamfitting    000.00 

Cleaning  materials  000.00 


61 


0000.00 


0000.00 


0000.00 


Miscellaneous 

Printing,  advertising  000.00 

Postage    000.00 

Phones 000.00 

Conference  expense 000.00 

Contingent 000.00 

Fuel 000.00 

Light     000.00 

Rent    000.00 

Interest  on  mortgages    000.00 

Insurance 000.00 

Water  tax  000.00 

General  taxes  000.00 


Departmental. 
Contributions 
National        (through       field 

office)    000.00 

Foreign  Associations  000.00 

Religious  Work  Department 

Salaries    000.00 

Supplies   000,00 

Printing   000.00 

Physical  Department 

Salaries    ' 000.00 

Supplies   000.00 

Advertising     000.00 

Printing  000.00 

Educational  Department 

Salaries    000.00 

Increase  of  library  ..'. 000.00 

Periodicals    000.00 

Supplies   000.00 

Advertising 000.00 

Printing   000.00 

Lectures  and  talks   000.00 


52 


0000.00 


0000.00 


0000.00 


0000.00 


Extension  Department 

Salaries    000.00 

Supplies   000.00 

Advertising     000.00 

Printing   000.00 

0000.00 
Girl^  Department 

Salaries 000.00 

Supplies   000.00 

Advertising     000.00 

Printing  000.00 

0000.00 
Lunch  Room 

Salaries    000.00 

Wages    000.00 

Rent    000.00 

Cost  of  food  000.00 

0000.00 
Summer  Home 

Salaries    000.00 

Rent    000.00 

Cost  of  food  . .' 000.00 

Repairs     000.00 

0000.00 
Employment  Bureau 

Salaries    000.00 

License,  phone  and  supplies  .  000.00 
Printing  and  advertising  . . .  000.00 
Emergency    000.00 

0000.00 
Boarding  Home  (when  separate  building). 
Salaries  and  Employees'  Wages 

Salaries    000.00 

Engineers    000.00 

Firemen    000.00 

53 


Porters     000.00 

Elevator  men   000.00 

Cooks   000.00 

Waitresses    000.00 

Scrubbers 000.00 

Chambermaids    000.00 


Repairs  and  Supplies 

Roof    000.00 

Painting     000.00 

Plumbing     000.00 

Carpentry    000.00 

Electrical     000.00 

Steamfitting    000.00 

Cleaning    materials    000.00 


Miscellaneous 

Food     000.00 

Printing   000.00 

Advertising     000.00 

Postage    000.00 

Phones    000.00 

Conference  expenses  000.00 

Contingent 000.00 

Fuel    000.00 

Light    000.00 

Rent    000.00 

Interest  on  mortgages 000.00 

Insurance     000.00 

Water  tax    000.00 

General  taxes    000.00 

Petty  cash  000.00 

Balance  to  be  raised 


0000.00 


0000.00 


0000.00 


0000.00      0000.00 
0000.00 


$0000.00    $0000.00 


54 


c.  Banking. 

All  moneys  received  from  whatever  source  should  be 
banked  in  one  bank  account  in  the  name  of  the  Asso- 
ciation, and  should  be  drawn  upon  by  the  treasurer  of 
the  Association.  Deposits  should  be  made  each  day  if 
the  amount  collected  is  $50  or  more. 

On  the  appointment  of  a  new  treasurer,  the  bank 
should  immediately  be  notified  of  the  new  signature  to 
be  honored. 

Building  campaign  funds  should  be  kept  at  a  differ- 
ent bank  if  possible,  or  if  not,  in  a  separate  account, 
having  a  separate  treasurer. 

d.  Receipts. 

A  numbered  carbon  copy  receipt  book,  containing 
five  or  six  receipts  to  a  page,  should  be  used  and  a 
receipt  given  for  each  amount  received.  (The  carbon 
copy  eliminates  possibility  of  error  or  oversight  when 
filling  out  stubs  and  saves  writing  figures  twice  over.) 
Care  should  be  taken  to  obtain  a  legible  copy  by  using 
a  fresh  carbon  at  all  times. 

e.  Auditing  and  certified  statement. 

The  accounts  should  be  audited  in  monthly  or 
quarterly  installments,  by  a  professional  auditor  not 
connected  with  the  Association,  who  should  be  paid  an 
annual  fee  as  auditor  and  who  should  prepare  an  annual 
statement  of  accounts  and  certify  the  same  as  correct. 
The  annual  report  should  contain  the  auditor's  certi- 
fied statement  of  accounts  in  as  much  detail  as  may  be 
considered  desirable  and  should  be  sent  to  all  subscribers. 

f.  Preservation  of  records,  etc. 

(1)  Safe. 

A  safe  should  be  provided  at  the  Association 
building  for  the  care  of  account  books  and  docu- 
ments. 

(2)  Books. 

The  books  should  be  kept  at  the  Association  and 
should  be  posted  by  the  business  secretary  or  some 
other  secretary  assigned  to  this  work,  under  the 
supervision  of  the  treasurer.  It  is  important  that 
one  person  should  be  responsible  for  the  books, 
and  for  the  sake  of  uniformity  only  one  handwriting 
should  appear  on  the  pages. 
55 


g,  A  printed  order  blank,  made  up  to  supply  one  or  more 
carbon  copies,  should  be  used  by  each  department  when 
the  work  warrants  it,  or  in  smaller  Association  one 
general  form  could  be  used.  Before  the  order  goes 
out  it  should  be  OK'd  by  the  head  of  the  department 
concerned,  as  to  purchase  being  in  accordance  with 
department  policy. 

h.  Payments. 

(1)  Demand  monthly  statements  to  date. 

Creditors  should  be  instructed  to  render  a 
monthly  statement  of  accounts.  The  order  blank 
should  contain  instructions  to  that  effect.  Accounts 
should  not  be  paid  until  the  monthly  statement  to 
date  has  been  verified. 

(2)  Accounts  payable  should  be  OK'd. 

(a)  By  the  person  ordering  as  to  details  and  price. 

(b)  By  the  chairman  of  the  Finance  Committee  or 
her  deputy  as  to  settlement  of  account.  (The 
treasurer  should  not  be  asked  to  OK  her  own 
spending  power.) 

(c)  Signatures  and  prompt  payment. 

The  treasurer  should  sign,  and  the  chairman 
of  the  Finance  Committee  (or  other  officer 
approved  by  the  Board)  should  countersign 
checks  drawn  by  the  bookkeeper  in  payment  of 
duly  certified  accounts.  It  is  not  considered 
good  business  method  to  sign  blank  checks  in 
advance.  Bills  should  be  paid  promptly  at  the 
beginning*  of  the  month,  and  discount  for 
prompt  payment  secured  if  possible. 

i.  Monthly  report  of  the  Board  of  Managers. 

Suggested  Constitution,  Art.  II,  Sec.  6. 

"The  treasurer  shall  present  to  the  Board  at  each 
regular  meeting  a  statement  of  receipts,  expenditures 
and  bills  outstanding,  and  at  the  annual  meeting  a 
general  report  covering  the  receipts  and  expenditures 
of  the  year.  At  the  close  of  the  fiscal  year  the  treas- 
urer shall  see  that  the  books  are  examined  and  approved 
by  the  auditor  appointed  by  the  Board  of  Directors,  and 
that  his  certified  financial  statement  is  presented  to 
the  annual  meeting. 

56 


VI.    Policies  to  be  Considered 

1.  Distribution  of  Support. 

One  of  the  important  things  to  decide  is  the  relative 
value  to  the  Association  of  many  small,  or  fewer  large 
gifts. 

It  is  felt  by  many  that  that  Association  which  has  a 
large  body  of  individuals  contributing  without  too  great 
strain  on  their  resources,  owns  a  much  safer  foundation 
upon  which  to  build  a  steadily  growing  work,  than  would 
be  the  case  with  the  easier  collection  of  the  same  total 
through  a  lesser  number  of  larger  gifts. 

The  wider  distribution  of  support  creates  wider  interest 
in  the  work,  makes  many  more  friends  for  the  Associa- 
tion and  witnesses  more  forcibly  to  the  truth  that  the 
Association  is  a  community  possession. 

2.  Entertainments. 

The  difficult  question  of  entertainments  for  raising 
money  must  also  be  considered  when  policy  is  being 
defined.  Shall  the  Association  raise  money  by  bazaars, 
card  parties,  cake,  jumble  and  other  sales,  or  shall  it  act 
upon  its  belief  that  God  loves  a  cheerful  giver,  but  not 
an  interested  buyer? 

It  is  not  hard  to  believe  that  the  Finance  Committee 
can  do  much  to  give  new  meaning  to  the  act  of  sub- 
scribing to  work  having  such  a  purpose  as  that  of  the 
Association.  Under  its  leadership  support  for  its  work 
will  come  increasingly  with  the  strength,  sincerity  and 
dignity  of  the  straight  gift. 

It  is  a  fact  that  many  years  ago  our  late  President, 
Miss  Grace  Dodge,  banded  together  a  group  of  women 
in  New  York,  whose  help  was  constantly  sought  for 
good  works  of  all  kinds,  and  together  they  agreed  to 
refuse  support  when  sought  otherwise  than  as  a  straight 
donation.  They  determined  never  to  help  through  enter- 
tainments, or  sales,  but  to  give  purely  for  the  sake  of  the 
cause. 

3.  Endowment  Fund. 

The  Finance  Committee  will  do  well  to  determine  its 
policy  in  regard  to  endowment. 

57 


It  is  very  desirable  that  an  Association  owning  a  build- 
ing, which  is  used  for  general  Association  purposes,  shall 
possess  an  endowment  large  enough  to  provide  enough  in- 
come to  meet  the  expenses  of  heating,  lighting,  cleaning 
and  repairing  that  building.  It  is  a  good  thing  to  have  an 
endowment  for  maintenance  and  up-keep  of  the  building. 

One  of  the  advantages  of  such  an  endowment  fund  is 
that  it  enables  the  finance  worker  to  base  her  appeal 
on  the  fact  that  subscriptions  and  donations  can  be  applied 
directly  to  developing  Association  work  rather  than  to 
coal  bills  and  janitor's  wages. 

On  the  other  hand,  it  is  necessary  that  it  should  be 
well  known  and  understood  that  the  endowment  fund  is 
not  large  enough  to  do  more  than  maintain  the  building, 
if  such  is  the  case. 

Great  care  should  be  taken  to  prevent  misconception 
as  to  the  amount  and  purpose  of  the  endowment  fund, 
for  it  is  greatly  to  the  advantage  of  the  Association  when 
the  community  at  large  realizes  its  partnership  in  the 
work  and  expresses  its  interest  through  modest  subscrip- 
tions. 

During  the  first  two  years  after  the  new  building  is 
opened,  a  real  effort  should  be  made  in  a  quiet  way  to 
secure  a  few  large  gifts  for  this  purpose. 

Sustaining  Memberships. 

There  is  a  growing  feeling  that  "sustaining  member- 
ship" is  an  unfortunate  term.  It  is  at  times  chosen  to 
express  an  individual's  connection  with  the  Association 
by  virtue  of  subscribing  a  sum  of  money,  to  be  applied 
on  merfibership  and  fees,  for  young  women  who  cannot  pay 
them.  Sustaining  memberships  have  been  paid  in  by  men, 
hence  membership,  as  far  as  the  donor  is  concerned,  is 
a  misnomer. 

Then,  too,  the  $5.00  membership  fee  is  frequently  re- 
garded as  the  limit  of  financial  obligation  to  the  Associa- 
tion. This  does  not  happen  where  there  is  only  the 
general  membership  fee  of  $1.00  for  all  alike.  The  ap- 
proach can  then  be  made  without  difficulty  for  a  substan- 
tial annual  contribution. 

All  contributors  sustain  the  work  and  all  members  who 
pay   a  $1.00  membership   also   sustain   it.     It   is   felt   that 

58 


the  $1.00  membership  for  all  is  the  most  democratic  plan 
and  most  in  harmony  with  the  democratic  spirit  of  the 
Association. 

The  technical  difficulty  in  making  the  transfer  from 
sustaining  membership  to  general  membership  is  not 
insuperable,  but  it  requires  explanation.  The  former  sus- 
taining member  who  has  been  in  the  habit  of  giving  $5.00 
will  in  her  rightful  character  of  member  and  subscriber 
be  given  a  receipt  for  a  $1.00  membership  fee  and  one 
for  $4.00  as  her  subscription. 

5.  Life  Memberships. 

Life  membership  has  been  found  advantageous  and 
disadvantageous.  There  are  those  who  say  that  a  life 
member  is  likely  to  become  more  and  more  interested  in 
the  work  as  time  goes  by.  Many  others  doubt  this  and 
believe  rather,  that,  having  once  contributed  a  life  mem- 
bership, the  individual  conceives  her  duty  in  the  matter 
of  support  to  have  been  accomplished  once  and  for  all, 
and  that  such  contributions  are  frequently  very  much  less 
than  the  individual  might  well  be  expected  to  make  in 
the  course  of  a  number  of  years  as  an  ordinary  subscriber. 
There  would  seem  to  be  some  truth  in  this. 

6.  Daily  Record  and  Annual  Report  Blank. 

In  favor  of  using  the  Daily  Record  and  Annual  Report 
Blanks,  it  is  urged  that 

The  Association  uses  public  money,  therefore  it  owes  to 
the  public  a  report  of  the  way  that  money  is  spent. 

Reports  to  be  convincing  must  be  made  definite,  not 
in  general  terms.  Records  kept  daily  are  more  accurate 
than  records  kept  occasionally. 

The  monthly  reports  can  easily  be  taken  from  the  daily 
record  book. 

The  annual  reports  can  be  made  up  from  the  monthly 
reports;  thus  the  daily  record  works  directly  into  the 
annual  report  blanks. 

The  annual  reports  built  upon  the  daily  record  book  are 
invaluable  from  the  national  point  of  view.  It  is  essential 
that  we  should  have  figures  of  our  national  work.  It 
means  securing  of  new  gifts;  it  wins  us  the  confidence  of 

59 


the   public   and   frequently   leads   to   the   opening   of  new 
work. 

The  daily  record  and  the  monthly  reports  can  be  made 
the  basis  for  forecasting  a  program  of  work  and  a  budget 
for  the  next  year. 

7.  A  Uniform  Fiscal  Year. 

The  annual  closing  of  the  books  of  an  Association,  the 
annual  meeting,  the  election  of  officers  and  the  appoint- 
ment of  new  committees,  are  all  closely  related  to  one 
another. 

The  month  of  January  has  been  adopted  as  the  best 
time  for  the  closing  of  the  books,  because  the  business 
world  has  adopted  two  periods  as  the  most  practicable 
for  closing  accounts,  paying  of  dividends,  etc.;' that  is, 
first  of  January  or  first  of  July. 

The  month  of  July  is  impracticable  for  various  reasons, 
therefore  the  month  of  January  has  been  chosen,  which 
very  nearly  coincides  with  business  custom. 

The  months  of  January  and  February  are  the  best  times 
for  securing  pledges  for  the  new  budget.  Closing  of 
the  books  should  precede  the  annual  meeting  by  not 
more  than  one  month  in  order  that  the  financial  state- 
ment OK'd  by  the  auditor  can  be  tallied  with  the  annual 
report  of  the  Association. 

8.  Annual  Meeting  sometime  in  February. 

This  is  the  time  when  the  Association  is  in  full  swing. 
*  All  members  of  the  staff  are  at  work,  and  in  the  large 
cities,  where  many  Board  members  come  back  from  the 
country  late  in  the  fall  and  leave  early  in  the  spring,  it 
is  a  time  when  a  reasonably  large  audience  of  the  Board 
can  be  expected. 

The  appointment  of  committees  and  their  taking  up 
their  new  duties  usually  takes  place  the  month  following 
the  annual  meeting;  in  other  words,  sometime  in  the 
month   of   March. 

This  seems  to  be  the  best  time  for  changing  committees, 
because  the  work  of  the  year  is  running  and  the  new 
committee  members  can  get  some  experience  before  the 
heavier  work  of  the  fall  begins.  Besides,  the  engagement 
of  teachers  and  the  planning  of  schedules  for  fall  classes 
are  all  done  in  the  early  spring. 


9.  Money-making  Departments. 

It  is  right  and  proper  that  certain  departments  should 
make  money  for  the  support  of  the  general  work  if  this 
can  be  accomplished  without  curtailing  the  extent  of  its 
work  for  girls.  The  girls'  needs  come  first;  therefore,  if 
enough  girls  are  on  hand  to  more  than  cover  the  running 
expenses  of  a  class  so  much  the  better,  but  if  sixteen 
would  make  the  class  profitable  and  only  ten  are  willing 
to  enroll,  the  department  should  consider  it  immensely 
worth  while  to  serve  the  needs  of  the  ten,  providing  this 
kind  of  work  has  been  foreseen  and  taken  care  of  in  the 
budget. 

The  cafeteria  should  undoubtedly  be  a  money-maker 
and  a  good  one,  and  it  should  accomplish  this  while  re- 
maining strictly  within  the  cafeteria  class  as  to  prices 
charged  and  character  of  service  and  surroundings.  With 
experienced  management,  good  wages  and  reasonable 
hours  the  Association  cafeteria  is  a  valiant  right  hand  for 
the  Finance  Committee,  for  it  is  the  Association's  one 
great  legitimate  source  of  revenue. 

The  swimming  pool  has  made  money  for  the  Associa- 
tion; so  also  has  the  boarding  home  when  run  on  a  large 
enough  scale. 

10.  Loans  and  Mortgages. 

The  Finance  Committee's  policy  should  include  a  clause 
expressing  its  intentions  in  the  matter  of  loans  and 
mortgages. 

The  fact  that  Association  after  Association  is  steadily 
reducing  its  mortgage  load  proves  that  they  are  realizing 
more  and  more  clearly  the  tremendous  handicap  of  loans 
and  mortgages  and  that  they  are  determined  to  free  them- 
selves from  the  burden. 

It  is  extremely  difficult  to  collect  from  the  public  on 
behalf  of  a  debt  on  current  expenses  or  a  mortgage  on 
the  building;  and  it  is  strongly  urged  that  the  pattern  be 
cut  according  to  the  cloth  or  that  the  Association  wait 
until  it  has  cloth  enough  to  cut  without  resorting  to  loans 
and  mortgages. 

It  is  not  always  foreseen,  however  sure  it  may  be,  that 
an  Association  moving  into  a  new  building  will  be  under 
the  necessity  of  suddenly  enlarging  its  budget  to  a  notice- 

61 


able  degree.  The  "cost  of  heating,  lighting  and  cleaning 
will  be  much  greater,  the  salary  list  will  be  larger  and 
incidental  expenses  of  all  kinds  will  swell  the  total  re- 
quired. If,  in  addition,  the  Association  is  called  upon 
to  meet  a  regularly  recurring  interest  charge,  it  may 
well  be,  as  indeed  it  has  been,  that  the  thought  and  effort 
of  the  Board,  committees  and  staff  are  fully  engrossed  in 
the  struggle  to  make  two  ends  meet;  no  one  has  time  or 
energy  left  to  develop  the  work  and  the  public  soon 
discovers  that  "results"  which  were  so  surely  prophesied 
on  the  advent  of  the  new  building  are  not  forthcoming, 
whereupon  interest  flags  and  sympathy  wanes,  and  the 
prospects  for  the  Finance  Committee  go  from  bad  to 
worse. 

By  all  means,  manage  without  a  mortgage  or  you  may 
be  managed  by  it.  Remember  that  what  works  well  in 
the  business  world  need  not  necessarily  work  well  in  the 
Association  world,  for  the  Association  is  not  in  business, 
and  with  it  money  does  not  necessarily  make  money. 

11.  Capitalization  of  Prospects. 

The  capitalization  of  prospects  in  the  Association  world 
is  particularly  dangerous.  The  story  is  told  of  one  or- 
ganization, not  an  Association,  which  budgets  its  legacies 
each  year,  on  the  ground  that  for  the  last  fifteen  or  twenty 
years  it  has  received  a  certain  average  sum  each  year  from 
legacies,  it  therefore  counts  upon  doing  so  during  the 
coming  year  and  enters  that  amount  among  the  anticipated 
receipts  and  plans  expenditures  on  the  strength  of  that 
expectation! 

12.  Underwriting  the  Budget. 

This  has  led  to  unforeseen  results.  A  group  of  friends 
of  the  Association  declare  themselves  willing  to  come  to 
the  rescue  if  the  Finance  Committee  does  not  succeed 
in  raising  the  budget  difference.  The  knowledge  that 
this  last  resource  is  available  affects  the  quality  of  the 
work  done  by  the  Finance  Committee.  Being  human,  it 
no  longer  feels  as  keenly  the  tremendous  pressure  to 
build  up  a  large  and  ever  increasing  list  of  subscribing 
friends. 

Discard   underwriters   and   finance   work   takes   on    new 

62 


life  and  becomes  at  once  a  job  worthy  the  brain  power 
and  time  of  clever  women. 

13.  Cleveland  Federation  Plan. 

So  many  inquiries  have  come  in  regarding  this  plan 
of  raising  money  for  our  work  that  the  following  skeleton 
outline  is  offered  and  certain  considerations  presented, 
though  very  briefly,  which  we  believe  warrant  the  Asso- 
ciation in  refraining  from  participating  in  any  such  plan: 

a  Initial  effort. 

1900 — The  Cleveland  Chamber  of  Commerce  ap- 
pointed a  Committee  on  Benevolent  Associations  (the 
first  such  body  connected  with  civic  or  commercial 
authorities). 

Purpose — (1)  To  aid  worthy  benevolence  with  en- 
dorsement. (2)  To  starve  out  the  highly  inefficient 
or  fraudulent. 

History — 1907 — Repeated  complaints  of  (a)  difficulty 
in  raising  funds,  (b)  Duplication  of  appeal.  City-wide 
investigations  made — results  amazing!  In  1909,  second 
investigation — results  more  amazing.  Population  600,- 
000,  subscribed  $500,000,  made  up  of  5,386  donors  of 
$5.00  or  more,  equaling  less  than  1  per  cent  of  popula- 
tion contributing. 

Of  5,386,  3,537  were  giving  98  per  cent  of  the  grand 
total,  800  were  commercial  firms. 

(Between   1907  and   1909  the  amount  subscribed   de- 
creased  22  per   cent,   the   number   of   contributors    de- 
creased 11  per  cent.) 
b.  Five  years  of  investigation  resulted  in  organization  of 
Cleveland  Federation  of  Charity  and  Philanthropy. 

Thirty  trustees  made  up  of  ten  largest  donors  in  city: 
ten  constituent  organizations'  representatives,  ten 
chosen  by  Chamber  of  Commerce. 

Qualifications  of  membership: 

(1)  Legitimate  work. 

(2)  General  appeal  without  restriction  to  religion 
or  affiliations. 

(3)  Endorsement  by  committee  of  Chamber  of 
Commerce  after  investigation  as  to  legitimacy  and 
efficiency. 

63 


Advantages  claimed: 

(1)  Co-ordinate  appeal  showing  the  current  ex- 
pense account  of  each  constituent  organization. 

(2)  Liberty  of  each  donor  to  determine  without 
pressure  the  destination  of  his  gift  or  the  privilege  of 
having  it  all  located  by  him  by  the  Federation, 

(3)  A  Committee  on  Institutional  Efficiency  to 
eliminate  endless  and  duplicated  effort. 

C4)  A  general  auxiliary  committee  made  up  of 
active  workers  of  each  constituent  organization:  (a) 
studying  common  purchasing,  (b)  conducting  constant 
co-operative  canvass  for  new  givers. 

(5)  A  national  advisory  council  made  up  of  leading 
sociologists  and  economists. 

It  is  significant  that  "the  maintenance  and  development 
of  this  fund  and  its  direction  into  the  various  fields,"  etc., 
are  entirely  in  the  hands  of  this  heterogeneous  body. 

Can  we  afford  to  accept  as  judges  of  our  efficiency  in 
the  matter  of  expenditure,  organization  and  co-operation, 
a  body  of  representatives,  some  of  whom"  may  be  com- 
pletely ignorant  of  our  aims,  others  in  direct  opposition 
to  them  by  inheritance  and  training,  and  others  conceiv- 
ably thinking  of  us  as  one  of  several  overlapping  organi- 
zations? 

It  is  obvious  that  in  the  long  run,  the  Chamber  of 
Commerce,  through  its  committee,  would  have  the  power 
to  withhold  funds  at  any  time  from  the  organization  if 
it  disapproved  of  its  policy.  For  instance,  it  is  conceiv- 
able that  such  a  public  body  might  determine  that  the 
city  itself  should  hereafter  build  the  model  boarding 
home  accommodation  required  for  girls  within  its  limits 
and  the  Association  might  be  equally  determined  that 
Christian  homes  should  be  built  within  the  city  limits  for 
girls.  Where  would  the  funds  come  from  for  our  Chris- 
tian homes  if  the  Chamber  of  Commerce  decided  that  its 
federated  organizations  should  forego  girls'  homes  and 
leave  them  to  the  city  to  provide? 

The  growth  of  our  work  would  depend  on  the  Federa- 
tion, for  it  requires  consultation  before  appeals  for  other 
than  current  expenses  can  be  made. 

A    large    part    of    our    work    cannot    show    results    for 

64 


years — cannot    show    results    which    can    ever    be    set    off 
against  expenditure  to  the  satisfaction  of  a  mixed  Board. 

The  Association  would  lose  inestimably  in  many  dif- 
ferent ways  through  lack  of  personal  contact  with  the 
donor.  Truly  the  Association  would  be  owned  by  the 
community  but  it  would  be  far  removed  from  abiding  in 
the  heart  of  the  community. 

The  Boards  and  committees  would  sacrifice  their  free- 
dom of  initiative  in  opening  up  new  developments  of 
work;  progress  would  depend  entirely  on  its  ability  to 
convince  the  committee  of  the  Chamber  of  Commerce 
that  such  new  work  was  for  the  good  of  the  community. 
If  the  committee  of  the  Chamber  of  Commerce  should 
happen  to  be  wooden-headed,  the  work  could  not  proceed. 

We  are  not  to  be  listed  under  charities,  hardly  under 
benevolent  institutions.  We  belong  where  colleges  and 
universities  belong,  and.  to  a  degree,  where  the  Church 
belongs,  if  (as  some  think)  we  are  the  Church's  most 
useful,  most  worth-while  advance  agent. 

From  the  very  nature  of  our  organization  we  are  not 
in  a  position  to  meet  one  of  the  conditions  made  for  the 
enrollment  in  the  Federation,  that  ours  shall  be  a  "general 
appeal  for  funds."  No  distinctly  Christian  organization 
can  make  a  general  appeal  for  funds  to  a  community 
made  up  probably  of  more  non-believers  in  the  primary 
purpose  of  our  work. 

A  "co-operative  canvass"  would  keep  us  busy  without 
securing  for  our  work  lovers  of  the  work. 

It  is  a  question  whether  the  committee  would  not 
greatly  prefer  to  receive  undesignated  funds  and  to  be  per- 
fectly free  to  distribute  according  to  its  will  and  pleasure. 

How  would  supervisory  work  fare  in  a  budget  submitted 
to  the  local  Federation? 

There  is  no  guarantee  at  all  as  to  the  leadership  of  the 
Federation  for  the  future, — in  other  words,  no  guarantee 
of  stability  and  permanence  of  present  policies  and  man- 
agement, and  yet  the  Federation  reserves  the  right  to 
determine  upon  the  "comparative  value"  of  each  unit  in 
allocating  funds. 

Is  it  wise  to  divorce  the  spending  from  the  collecting 
power? 

Does  the  plan   not  add   to  the  provincialism  of  a  city 
instead  of  encouraging  it  to  take  a  national  viewpoint? 
65 


A  religious  organization  has  the  right,  according  to  the 
laws  of  the  United  States,  to  perfect  freedom  of  appeal. 
Ours  is  a  religious  organization. 

Our  city  work  among  wage-earners  might  not  always 
meet  with  hearty  approval  of  the  large  employers,  to  say 
nothing  of  the  ten  largest  givers  in  the  city.  Should  we 
not  be  sorely  tempted  to  trim  our  sails  or  even  perhaps 
to  keep  them  unfurled? 

Can  funds  obtained  on  a  "general  appeal"  be  used  for 
religious  propaganda? 

What  chances  would  there  be  to  include  supervisory 
work  in  a  local  budget  submitted  to  such  a  committee? 

Does  the  plan  not  tend  to  weaken  the  local  tie  with  the 
national  work? 

How  can  politics  be  kept  out  of  the  control  of  such  a 
Federation? 

14.  Joint  Finance  Work  With  the  Y.  M.  C.  A.  and  Other 
Organizations. 

The  question  is  often  asked.  Shall  we  or  shall  we  not 
enter  upon  a  joint  campaign  with  the  Young  Men's  Chris- 
tian Association? 

In  the  first  place,  greatly  as  we  may  enjoy  the  "joint- 
ness"  of  the  effort  it  is  highly  desirable  that  each  organi- 
zation should  go  before  the  community  on  its  own  merits. 
Criticism  is  wholesome,  but  only  so  if  distributed  where 
it  belongs.  In  a  joint  effort  it  may  get  lost  in  the 
mazes.  In  the  second  place,  those  most  precious  results 
of  a  finance  campaign — the  subscribers'  list  and  the  sub- 
scribers' interest — should  remain  the  sole  and  undisputed 
possessions  of  the  Young  Women's  Christian  Association, 
for  hard  is  the  road  and  long,  which  the  women  must 
travel  for  finances  year  by  year. 

For  as  much  as  we  hope  to  replace  campaigns  with 
subscribers,  we  need  to  have  our  own  campaign  lists  to 
work  from,  and  so,  for  these  and  other  cogent  reasons, 
it  is  considered  better  in  city  work  to  refrain  from  joint 
campaigns  with  other  organizations. 

15.  Building  Campaign  Fund. 

This  fund  should  be  banked  in  a  separate  bank,  or  at 
least  in  a  separate  account;  the  books  should  be  separate 
and  the  treasurer  other  than  the  Association  treasurer. 


For  much  else  regarding  this  Fund  see  special  leaflet 
on  "Building  Campaigns"  published  by  the  National  Board. 

16.  Current  Expenses  and  a  Building  Campaign  Fund. 

These  must  be  kept  absolutely  distinct  and  separate 
from  one  another.  Under  no  circumstances  should  a 
building  campaign  fund  be  drawn  upon  for  current  ex- 
penses. 

17.  "Ginger  Jar"  Departmental  Finances  have  caused,  and 
are  causing  confusion  and  heartburn,  though  they  are 
fortunately  becoming  more  and  more  a  thing  of  the  past, 
but  the  policy  of  this  committee  should  express  itself  on 
this  matter  as  on  each  of  the  foregoing  subjects. 

As  the  result  of  long  experience,  it  is  felt  that  there 
should  be  but  one  treasurer,  one  banking  account  and  one 
set  of  books,  covering  the  needs  of  all  the  departments 
in  the  Association.  Ginger  jar  methods  by  which  each 
department  finances  itself  independently  of  any  other  and 
of  the  Association  as  a  whole,  should  not  be  tolerated, 
and  reference  to  the  explanation  of  the  budget  system 
will  make  it  quite  evident  how  unnecessary  and  unwise 
such  elaborations  of  method  really  are. 

18.  Allowance  for  Depreciation. 

It  is  a  good  plan  for  Associations  owning  buildings 
to  include  each  year  in  the  budget  an  allowance  for  de- 
preciation equal  to  5  per  cent  on  the  original  cost  of  the 
machinery  and  2  per  cent  on  the  original  cost  of  con- 
struction. This  would  provide  a  fund  for  the  larger 
expenses  in  later  years,  such  as  renewing  the  roof,  re- 
placing a  boiler  or  a  pump,  replacing  the  water  and  steam 
lines.  Such  a  fund  should  not  be  drawn  upon  for  ordi- 
nary repairs,  it  should  be  allowed  to  accumulate  at  interest 
until  the  large  outlays  become  unavoidable. 

19.  Too  Rapid  Increase  of  Budget. 

Because  of  the  ease  with  which  the  money  required  is 
obtained  through  the  joint  campaign  plan,  there  is  need 
also  to  urge  upon  the  local  Association  the  danger  of  too 
rapidly  enlarging  the  budget.  It  is  certain  that  the  wisest 
Associations  are  those  most  busily  at  work  replacing 
campaign  methods  with  a  list  of  steady,  staunch  friends 
known  as  annual  subscribers.     The  annual  subscriber  of 


a  reasonable  sum  is  the  hope  of  Association  work  after 
the  first  and  second  campaign.  These  campaigns  cannot 
be  repeated  ad  infinitum,  and  the  sooner  we  recognize  it, 
the  better.  We  must  not  raise  our  budget  beyond  the 
ultimate  possibility  of  the  subscribers'  list  plus  a  modest 
endowment  if  we  are  to  be  on  the  safe  ground  for  some 
years  to  come.  It  may,  however,  safely  be  asserted  that 
there  is  all  the  money  the  enterprising  Association  needs 
in  any  town  in  this  country  at  the  service  of  the  Finance 
Committee  which  has  been  deliberately  organized  along 
the  right  lines,  whose  objective  is  definite,  whose  work  is 
systematized  and  whose  every  member  recognizes  that  the 
Finance  Committee  is  literally  heart  and  lungs  to  the 
Association  and  that  it  is  the  most  important  of  all  the 
committees  at  work  on  behalf  of  girls.  Certain  finance 
committees  are  seeing  the  wisdom  of  reorganizing  and 
developing  work  on  carefully  planned  lines  and  the  next 
two  years  will  probably  see  a  marked  change  in  the  char- 
acter of  our  finance  work  and  a  real  advance  in  its  effi- 
ciency. 

20.  The  Salaried  Staff  should  not  be  expected,  as  a  general 
rule,  to  carry  responsibility  for  raising  money.  This  is,  and 
should  remain,  the  province  of  the  volunteer  workers. 
The  staff  may,  however,  be  called  upon  from  time  to  time 
for  co-operation  in  some  special  eflfort. 

21.  Salaries  should  always  be  a  first  charge  on  Association 
funds,  for  leadership  is  more  essential  than  equipment. 

22.  Canvasser  or  Collector. 

Another  matter  of  concern  when  policy  is  being  de- 
termined is  the  employment  of  a  canvasser  or  collector. 
Surely  the  time  has  gone  by,  if  it  ever  really  existed,  when 
the  Young  Women's  Christian  Association  could  be  con- 
sidered on  the  plane  of  having  to  make  a  door-to-door 
collection  of  small  amounts  at  the  hands  of  a  person  whose 
remuneration  would  be  a  percentage  of  the  collection. 
Few,  if  any,  Associations  do  not  now  realize  that  the 
Association  has  made  for  itself  a  special  and  peculiar  place 
in  the  esteem  and  affection  of  the  community,  and  that  a 
more  dignified  and  suitable  method  of  financing  its  big 
community  work  is  very  generally  expected  of  it.  The 
policy  of  the  wise  Finance  Committee  will  veto  the  em- 


ployment  of  a  canvasser  or  collector  on  a  commission  basis 
whether  from  door  to  door  or  not. 

23.  Revenue-Producing  Dormitories. 

In  regard  to  the  question  of  the  revenue-producing 
dormitory  as  against  the  self-supporting  boarding  home 
for  those  girls  who  are  beginning  their  wage-earning  life, 
it  is  a  fact  that,  in  certain  cities,  another  organization, 
whose  present  policy  calls  for  the  erection  of  huge  reve- 
nue-producing dormitories  for  men,  is  arousing  a  body 
of  criticism  which  would  apply  with  tenfold  force  to  the 
Young  Women's  Christian  Associations  should  we  follow 
in  its  footsteps.  Our  girls — those  we  ought  to  house — 
cannot  afford  to  pay  revenue-producing  rates;  they  can 
barely  pay  self-supporting  rates.  We  have  no  right  to 
expect  them  to  bear  the  expenses  of  our  philanthropic 
undertakings.  The  public  rightly  expects  us  to  provide 
home  quarters,  first  of  all,  for  the  girl  who  has  just  left 
home,  and  is  just  beginning  her  wage-earning  life,  and 
who,  therefore,  is  in  the  most  urgent  need  of  protection 
and  development.  Only  when  this  has  been  done  are  we 
free  to  house  others  at  rates  which  will  offer  revenue  for 
the  support  of  other  types  of  work. 

24.  Legacies. 

A  decision  should  be  made  for  or  against  the  desirability 
of  making  definite  efforts  to  secure  the  writing  of  legacies 
by  people  of  means. 

There  are  few  finer  or  more  desirable  tributes  possible 
to  the  value  of  Association  work,  and  every  possible 
encouragement  should  be  given  to  those  who  can  bring 
influence  to  bear.  Lawyers,  bankers  and  ministers  are  the 
men  who  can  be  most  valuable  to  the  committee  in  this 
connection.  Steps  should  be  taken,  as  a  result  of  which 
these  men  will  find  themselves  thoroughly  informed  and 
in  real  sympathy  with  our  work,  so  that  when  the  time 
comes  to  advise,  they  may  do  so  with  knowledge  and 
enthusiasm. 

25.  Legal  Advice  should  be  taken  when  agreements  are 
entered  into,  when  the  preparation  or  signature  of  docu- 
ments of  any  kind  is  involved.  The  Association  cannot 
afford  to  run  the  risk  of  placing  itself  in  the  wrong. 


26.  Trustees. 

The  province  of  the  trustee  varies  in  different  Associa- 
tions. It  seems  desirable  that  it  should  be  confined  to 
making  investments  on  behalf  of  the  Association  and 
holding  in  trust  funds  and  property  as  may  be  legal. 
Ascertain  the  law  in  regard  to  trusteeships.  Verify  the 
fact  that  trustees  have  been  properly  appointed,  and  the 
appointment  recorded  on  the  minutes  of  the  Board,  to- 
gether with  an  outline  of  their  responsibilities. 

Trustees  should  be  willing  to  advise  when  requested, 
but  they  do  not  control  the  Board's  policy  as  outlined 
below: 

''There  shall  be  a  Board  of  not  less  than  five  trustees, 
both  men  a:hd  women,  chosen  from  members  of  Protes- 
tant Evangelical  Churches,  whose  term  of  office  shall  be 

The  president  shall  be   ex  officio  a  member 

of  this  Board,  the  first  Board  of  trustees  shall  be  elected 
by  the  Board  of  Directors.  Any  vacancy  occurring  there- 
after shall  be  filled  by  the  Board  of  trustees,  by  election 
from  candidates  named  by  the  Board  of  Directors.  Title 
to  the  real  property  of  the  Association  shall  be  vested  in 
the  Board  of  trustees,  and  only  by  its  authority  shall 
debts,  obligations  or  mortgages  be  made  chargeable  to 
the  real  property  of  the  Association.  It  shall  hold  all 
trust  funds  and  turn  over  to  the  Association  the  income 
from  such  funds  for  the  purpose  for  which  they  are  held." 

(Suggested  City  Constitution.) 

27.  Making  use  of  National  Backing. 

In  certain  types  of  finance  work  it  will  be  found  of 
great  service  to  make  plain  the  connection  between  the 
local  Association  and  the  National  body  and  to  give  as 
clear  an  idea  as  possible  of  the  scope  of  the  National  work. 
It  will  be  found  that  in  many  cases  National  prestige  will 
insure  a  far  larger  gift  and  a  more  lasting  interest  in  the 
work.  Particularly  is  this  the  case  with  those  who  can 
advise  when  legacies  are  being  planned.  The  stability  of 
the  great  National  organization  back  of  a  local  work  adds 
strength  to  the  appeal  for  large  sums  and  argues  for  the 
permanence  of  the  work  and  for  the  responsibility  of  those 
at  the  head  of  it. 

70 


VII.    Dangers  to  be  Avoided 

1.  The  transfer  of  responsibility  for  policy  from  the 
Board  as  a  whole  to  its  Finance  Committee;  or,  in  other 
words,  placing  the  control  of  the  local  Association  move- 
ment in  the  hands  of  the  Finance  Committee  by  virtue  of 
assuming  that  it  may  veto  the  Board's  desire.  The  Board 
should  be  the  final  authority. 

2.  Commercialism  which  results  from  the  impression  still 
prevalent  that  the  more  nearly  an  Association  becomes  self- 
supporting,  the  more  nearly  ideal  it  is.  The  success  and 
beauty  of  its  work  should  rather  be  measured  by  the  length 
of  its  outreach  and  the  strength  of  its  impact  for  good  on 
behalf  of  girls. 

3.  Overloading  local  managerial  capacity  with  the  result 
that  too  many  things  are  begun,  too  few  continued  and 
ended.  Failures  are  hidden  by  new  ventures,  and  many 
efforts  are  not  carried  to  fruitful  result.  There  are  limits 
to  the  ability  of  staff  and  of  Board  and  committees  and  there 
are  limits  to  the  ability  of  the  Association. 

4.  Assuming  that  the  policies  of  the  Young  Men's  and 
Young  Women's  Christian  Association  are  identical,  for 
instance,  on  the  question  of  revenue-producing  dormitories, 
what  is  good  for  one  organization  is  not  necessarily  good 
for  the  other.  It  is  always  important  to  advise  with  the 
Field  Office  before  coming  to  a  decision  and  thus  avoid 
mistakes. 

5.  Too  rapid  increase  of  budgets  because  of  joint  cam- 
paigns. Associations  need  to  be  safeguarded  against  the 
temptation  to  add  unduly  to  the  budget  because  of  the  ease 
with  which  funds  are  obtained  by  the  joint  campaign  method. 
There  is  the  possibility  of  a  single-handed  slump  later  on. 

6.  Outrunning  the  sympathy  and  understanding  of  the 
community.  If  it  is  true  that  a  secretary  can  only  travel  as 
far  as  she  can  carry  her  committee  with  her,  it  is  equally 
true  that  a  local  Board  can  only  develop  its  work  as  fast 
as  it  can  bring  it  within  the  grasp  of  the  community.  Hence 
through  the  Publicity  Committee  and  through  its  own  efforts 
it  behooves  the  Finance  Committee  to  make  things  plain  to 
the  community. 

7.  The  danger  of  the  mental  attitude  which  visualizes 
dollars,  not  girls,  when  membership  is  spoken  of. 

71 


8.  Neglect  to  develop  tangible  work.  That  the  Associa- 
tion's results  can  never  be  fully  or  even  approximately 
measured  and  counted  is  trile,  but  policy  and  good  sense 
require  us  to  urge  the  development  of  work  which  is  tangible 
in  order  that  we  may  have  more  to  show  for  the  $4,500,000 
of  running  expenses  in  city  work.  The  Finance  Committee 
therefore  will  eagerly  watch  for  details  and  statistics  of 
that  which  is  tangible  in  order  to  pass  on  the  news  to  sub- 
scribers who  make  the  work  possible. 


VIII.    Miscellaneous 

Endorsement  and  Going  Surety. 

Do  not  sign  or  endorse  a  note,  or  agree  to  be  surety  for. 
any  debt  unless  you  have  the  authorization  of  the  trustees 
and  the  Board  behind  you  on  the  minutes  or  you  can  afford 
to  pay  the  amount  yourself. 

Power  of  Attorney. 

Power  of  attorney  can  only  be  given  by  authority  of  the 
Board.  An  unlimited  power  of  attorney  should  never  be 
given.  If  absolutely  necessary  to  give  one  at  all,  give  it  for 
a  definite  purpose  and  limit  the  time  as  far  as  possible. 

Signatures. 

Do  not  sign  any  paper  until  you  are  sure  you  know  the 
legal  effect  of  it  on  yourself,  family  and  the  Association. 
Refer  it  to  the  trustees  or  to  the  Association  lawyer  for 
advice! 

Correspondence. 

Do  not  allow  any  Association  correspondence  or  business 
papers  to  be  destroyed. 

Bonding  of  Employees. 

It  is  desirable  that  employed  officers  handling  funds  for 
the  large  Association  shall  be  bonded  at  the  expense  of  the 
Association. 

72 


IX.    Local  Support  of  National  Work 

The  following  paragraphs  are  abstracted  from  the  Report 
of  the  Committee  on  Basis  for  Support.  This  committee 
was  appointed  at  the  St.  Paul  convention  from  local  Asso- 
ciations. Its  report  was  submitted  to  and  adopted  by  the 
Third  Biennial  Convention  at  Indianapolis  in  1911.  This 
report  is  an  important  document  with  which  every  Board 
and  Committee  member  would  do  well  to  familiarize  herself, 
as  its  contents  will  be  under  discussion  doubtless  for  some 
years  to  come. 

"The  National  Association  meets  only  in  convention.  The 
National  Board  is  the  agent  which  the  National  Association 
appoints  to  accomplish  its  purposes.  The  Board  is  held 
responsible  for  doing  two  distinct  kinds  of  work:  extensive 
work — establishing  Associations  wherever  Association  activi- 
ties can  be  carried  on  under  conditions  recognized  as 
essential  to  success;  and  intensive  work — increasing  the 
worthfulness  and  efficiency  of  existing  Associations.  Three 
needs  must  continuously  be  taken  into  account  in  any 
attempt  to  accomplish  such  work:  plans,  leadership  and 
support.  Out  of  the  attempt  to  meet  these  needs  has 
developed  the  departmental  work  of  the  Board:  the  Depart- 
ment of  Method,  whose  purpose  is  to  adapt  the  Association 
to  new  communities  and  to  find  improved  method^;  the 
Department  of  Field  Work,  to  be  responsible  for  the  appli- 
cation of  these  methods  and  to  organize  new  Associations, 
and  in  doing  both  to  see  that  all  parts  of  the  field  receive 
equal  consideration;  the  Secretarial  Department,  to  offer 
training  for  professional  leadership  and  thus  to  raise  the 
professional  standard  of  the  supply  of  workers  from  which 
the  field  may  draw;  the  Publication  Department,  to  serve  as 
a  means  of  intercommunication  for  purposes  of  information 
and  education,  and  to  be  an  agent  for  general  publicity;  the 
Office  Department,  to  act  as  a  national  clearing  house  for 
Association  facts;  the  Foreign  Department,  to  secure  secre- 
taries and  to  collect  support  for  positions  of  leadership  in 
the  Association  work  in  mission  countries,  and  in  the  process 
of  so  doing  to  develop  missionary  interest  in  locaJ  Associa- 
tions; the  Department  of  Conferences  and  Conventions,  to 
prepare  for  and  conduct  summer  conferences  for  all  sections, 
to  supplement  these  with  workers'  institutes,  and  to  prepare 

73 


for  and  manage  the  biennial  conventions;  and  the  Finance 
Department,  to  be  responsible  for  securing  the  support  of  all 
the  above. 

"The  National  Association  was  created  by  the  local  Asso- 
ciations of  which  it  is  composed.  The  local  Association  is 
the  unit.  Every  member  of  the  eight  hundred  and  sixty- 
eight*  local  Associations  which  now  constitute  the  National 
Association  is  by  virtue  of  this  local  membership  also  a 
member  of  the  national  organization.  The  National  Asso- 
ciation exists  that  the  local  Association  may  take  its  part  in 
the  organization  of  new  Associations  and  in  the  improve- 
ment of  the  general  type  of  Association  work. 

"Membership  in  the  national  organization  is  therefore  an 
expression  of  interest  on  the  part  of  the  local  Association  in 
things  outside  as  well  as  inside  itself.  It  becomes  an  oppor- 
tunity both  to  give  and  to  get.  For  the  law  of  the  relation 
between  giving  and  getting  operates  with  institutions  as  well 
as  with  individuals,  and  may  be  trusted  to  take  care  that  the 
balance  will  be  maintained  between  the  obligations  of  mem- 
bership on  the  one  side  and  the  benefits  which  accrue  on  the 
other. 

"The  experience  of  the  Board  secured  through  its  depart- 
ments may  be  looked  upon  as  so  much  capital  upon  which 
the  local  Associations  may  draw.  The  use  of  this  capital 
may  mean  a  saving  in  time,  money,  health  and  reputation  for 
the  local  Association. 

"The  Committee  on  Basis  for  Support  was  created  by  the 
national  convention  of  the  Young  Women's  Christian  Asso- 
ciations of  the  United  States  of  America,  held  in  1909,  to 
report  to  the  next  convention  a  basis  for  the  support  of  the 
field,  the  national  and  world's  work. 

"The  personnel  of  the  committee  was  designed  to  include 
the  president  of  the  National  Board  and  seven  members  from 
the  field,  representing  different  sections  of  the  country  and 
the  various  phases  of  Association  work." 

"From  the  field  itself,  the  committee  received  the  advice 
and  assistance  which  led  to  its  conclusions. 

"After  carefully  considering  the  problem  from  the  stand- 
point of  both  the  local  and  the  national  work,  the  committee 
is  prepared  to  state,  as  it  believes,  with  the  advice  of  the  field, 
that, 


*There  are  now  [April,  1915]  1050  Associations. 

74 


"The  local  Associations  should  aim  to  be  responsible  for 
carrying  50  per  cent  of  the  national  budget  deficit. 

"A  contribution  of  40  per  cent  of  the  receipts  from  mem- 
bership fees  may  properly  be  expected  from  student  Associa- 
tions towards  the  support  of  the  supervisory  work. 

'"Four  per  cent  of  each  city  Association  budget  would  be 
a  proper  standard  for  contribution." 


FUTURE  RESPONSIBILITY. 

"The  fact  must  not  be  lost  sight  of  that  even  when  local 
Associations  shall  be  carrying  50  per  cent  of  the  budget 
deficit,  there  will  be  still  another  50  per  cent  which  must  be 
secured,  and  in  the  securing  of  which  our  co-operation  will 
be  needed. 

"At  present  two  possibilities  for  such  co-operation  suggest 
themselves:  (1)  Effort  to  secure  personal  contributors  for 
the  national  work;   (2)  Joint  finance  campaigns." 

RECOMMENDATIONS  AS  VOTED  BY  THE  INDIAN- 
APOLIS CONVENTION. 

"I.  That  the  local  Associations  aim  to  assume  the  re- 
sponsibility for  securing  50  per  cent  of  the  natronal 
budget  deficit.  (This  will  mean  that  50  per  cent  of 
the  field  budgets  and  50  per  cent  of  the  headquarters 
budget  deficit  will  be  carried  by  the  local  Associa- 
tions.) 
"II.  That  the  equivalent  of  4  per  cent  of  the  amount  of 
each  city  Association  budget  be  accepted  as  the  stan- 
dard for  annual  contribution  from  city  Associations 
toward  the  support  of  the  National  Association. 

Appreciating  the  difficulties  which  may  at  first 
attend  the  raising  of  this  contribution  by  many  Asso- 
ciations, your  committee  suggests  that  this  standard 
may  be  reached  by  progressive  steps,  as  follows: 

1912 1  per  cent. 

1913 2  per  cent. 

1914 3  per  cent. 

1915 4  per  cent. 

75 


"III.    That  the  standard  recommended  for  city  Associations 
be  also  accepted  for  extension  Associations. 

"IV.  That  an  amount  equal  to  40  per  cent  of  their  receipts 
from  membership  fees  be  accepted  as  the  standard 
for  contribution  from  student  Associations. 
"V.  That  each  Association  include  in  its  budget  a  definite 
contribution  for  foreign  Association  work,  and  en- 
deavor to  increase  its  contribution  to  this  important 
work  progressively. 

"VI.  That  Association  contributions  be  sent  to  the  offices 
of  the  field  committees. 
"VII.  That  Associations  and  Association  members  co- 
operate with  the  National  Association  to  assist  in 
raising  the  remaining  SO  per  cent  of  the  national  bud- 
get deficit  by  seeking  to  interest  persons  who  can 
make  large  annual  contributions,  by  joint  finance 
campaigns,  and  in  other  ways  which  may  suggest 
themselves." 

HOW     THE     CITY     ASSOCIATION     PROCEEDS     TO 
STAND  BY  THESE  RECOMMENDATIONS. 

About  two  months  before  the  end  of  the  fiscal  year,  it  is 
considered  wise  for  each  department  to  forecast  the  work  it 
would  like  to  do  and  its  probable  cost  during  the  coming 
fiscal  year,  placing  the  expense  on  one  side  of  the  sheet  and 
every  penny  of  the  receipts  reasonably  to  be  foreseen  on 
the  other  side  of  the  sheet. 

These  departmental  budgets  (including  the  cafeteria,  the 
boarding  home,  employment  bureau,  educational  department, 
and  every  single  department  in  the  Association)  are  assem- 
bled by  the  general  secretary  or  the  chairman  of  the  finance 
committee  or  any  other  suitable  person  on  to  one  large  sheet 
of  foolscap.  The  total  anticipated  cost  of  each  department  is 
shown  on  one  side  of  the  sheet,  one  department  after 
another,  down  the  page,  and  to  these  items  is  added  the  cost 
of  the  general  administration  of  the  Association.  On  the 
other  side  of  the  sheet  appear  the  total  receipts  foreseen  by 
each  department  and  to  these  are  added  the  receipts  from  all 
other  non-departmental  sources. 

The  expense  side  is  summisd  up  and  the  total  is  taken  as 
the   figure    from   which    to    compute    the   percentage    agreed 

.76 


upon  by  the  Board  as  its  contribution  for  that  year  to  co- 
operative National  work. 

This  contribution  is  noted  on  the  expense  side  of  the 
budget  and  the  gross  total  of  expense  placed  below  it.  The 
difference  between  the  gross  total  on  the  expenditure  side 
(which  includes  the  item  for  National  work)  and  the  gross 
total  on  the  receipt  side  is  the  amount  which  the  Board 
agrees  that  it  will  ask  the  public  to  contribute. 

It  is  obvious,  therefore,  that  the  work  which  the  local 
Association  desires  to  do  is  not  hampered  or  limited  by 
reason  of  the  amount  which  it  wishes  to  contribute  to  work 
of  its  National  body.  It  is  equally  obvious  that  the  depart- 
ments are  not  affected  as  departments,  but  that  the  amount 
to  be  asked  of  the  community  is  increased  by  the  amount  of 
the  contribution  to  the  supervisory  work. 

F"inally,  to  all  who  would  serve  worthily  on  this  most 
worth-while  committee  it  may  be  said: 

Know  the  Association — local  and  National. 

Know  the  needs  of  girls. 

Believe  that  people  generally  want  to  help,  but  hate  an 
assessment. 

Believe  that  to  them  a  superb  dividend  is  a  fine  character. 

Remember  that  receipts  equal  means  to  the  end:  expenses 
equal  greater  service;  and  that 

He  gives  generously  who  wraps  the  gift  in  sacrifice — 
whether  of  time,  money  or  thought. 


77 


INDEX. 

Annual  meetings 60 

Appeal     23 

Association   Week    46 

Attorney,  Power  of 72 

Auditing    55 

Banking     55 

Basis  of  Support  74 

Bonding    72 

Bookkeeping    47 

Budget     11,  29,  47,  49 

Budget  difference,  49.  Compilation,  48.  Form,  50.  Under- 
writing, 62.     Too  rapid  increase,  67. 

Building  campaign   fund    66 

Business    organizations    27 

Calls      , 21 

Campaigns.     See  Joint  campaigns 28 

Cards    35 

Church 5,  27 

Class  fees   4 

Cleveland    Plan    63 

Collectors     68 

Commercialism     4 

Contributors.     See  Subscribers   13 

Current   expenses    67 

Daily  records    59 

Dangers  in  finance  work    71 

Depreciation      67 

Dinners    ' 20 

Distribution     57 

Endorsement     72 

Endowment  funds    57 

Entertainments    ■ 57 

Finance    committee    6 

Chairman,  9.  Duties,  12.  Meetings,  10.  Methods,  13.  Or- 
ganization, 8.  Personnel,  8.  Province,  10.  Qualifications  for, 
8.     Relation  to  Board,  9.     Sub-committees,  10. 

Fiscal  year     60 

Folders    42 

Ginger  jar  finances 67 

78 


•  •• 


'.  •  • 


Group    meetings    •.•.•..'..••.•.•.'.  r.  .!•.*..*.  .•.\^*. '*.  19 

Joint  campaigns    28 

Advantages,  44.  Dangers,  44.  Folders,  42.  Lists  of  names,  29. 
Managers,  29.  Material,  39.  Programs,  36.  Publicity,  32. 
Reports,  34.     Solicitation,  33.     Teams,  29. 

Legacies    69 

Legal  advice   69 

Life    membership    59 

Loans  and  mortgages   61 

Membership     24 

Co-operation   with,   23.      Letters  to,   25.      Life,    59.      Rallies,    37. 

Sustaining,  58. 

Money-making   departments    61 

Mortgages    61 

National  organization   3 

Making  use  of,  70.     Secretaries,  21.     Support,  11. 

Order   blanks    56 

Pastors'  luncheons   Zl 

Payments 56 

Prayer    6 

Press  dinners    36 

Publications,  use  of  3 

Publicity    Z2 

Receipts     55 

Records     55 

Reports 56 

Revenue-producing  dormitories   69 

Salaries    68 

Self-support     4 

Signatures     56,  72 

Subscribers    13 

Classification,  13.  Cultivation,  13.  Index,  17.  Obligations  to, 
17.      Types,    13. 

Sustaining  memberships    58 

Treasurer    11 

Trustees    70 

Underwriting  the  budget  62 

Y.  M.   C  A 66 

Campaigns  with,  66.     Policies,  71. 


79 


BIBLIOGRAPHY  FOR  FINANCE  WORK. 

Association  Finance,  by  Blanche  Geary.    35  cents. 

Publicity   for   the   Local  Association,   by   Helen   A.    Ballard, 

Publicity  Secretary  for  the  National  Board.     15  cents. 
Handbook    of    the    Young    Women's    Christian    Association 

Movement.     A   study   of  the  principles   and   practice   of 

the    Association,    and    a    text    wherewith    every    finance 

worker  should  be  armed.    40  cents. 
Suggestions   for   the    Conduct   of  a   Building   Campaign,    by 

Blanche  Geary.    20  cents. 
Suggested  Constitution  for  City  Associations.     5  cents. 

SUPPLIES  FOR  CITY  ASSOCIATIONS. 

Finance  Filing  Cards,  40  cents  per  100;  $3.50  per  1,000. 

Book-keeping  Outfit,  includes  Cash  Inwards  Book,  Cash 
Outwards  Book,  loose  leaf  forms  for  insert  in  each,  and 
set  of  directions.  Complete  outfit,  with  fillers  of  100 
forms  each,  or  sufficient  for  one  year,  $12.00  net.  Filler 
of  100  forms  without  binder,  for  Cash  Inwards  Book, 
$3.50;  for  Cash  Outwards  Book,  $6.00. 

FOR  PERSONAL  FINANCES. 

Personal  Account  Book.  Can  be  carried  in  handbag  for 
immediate  entry  under  nine  budget  headings:  Living 
Expenses,  Clothing,  Recreation,  etc.,  10  cents;  $1.00  per 
dozen;  $2.00  per  25;  $7.50  per  100;  $60.00  per  1,000. 


Order  from 

Publication  Department 

National  Board 

Young  Womens  Christian  Associations 

600  Lexington  Avenue 

New  York 


80 


THIS  BOOK  IS  DUE  ON  THE  LAST  DATE 
STAMPED  BELOW 


AN  INITIAL  FINE  OF  25  CENTS 

WILL  BE  ASSESSED  FOR  FAILURE  TO  RETURN 
THIS  BOOK  ON  THE  DATE  DUE,  THE  PENALTY 
WILL  INCREASE  TO  50  CENTS  ON  THE  FOURTH 
DAY  AND  TO  $1.00  ON  THE  SEVENTH  DAY 
OVERDUE. 


AUG  S9    1947 


.,p^  0  1956L0 


NOV  1 5  1998 


APR  Si  1 1999 


LD  21-100m-12, '43  (8796s) 


1 


m 


